Stats
New gTLD · delegated 2014-01 · Binky Moon, LLC

.boutique TLD stats

.boutique held 14,033 names in August 2025, as Binky Moon, LLC reported to ICANN; its zone file on 24 Oct 2026 carried 18,973. 179 registrars held names in it that month; the largest, GoDaddy.com, LLC, held 15.9%.

14,033
names, August 2025, reported to ICANN
18,973
in the zone file, 24 Oct 2026
179
registrars holding names

Names since general availability, April 2014

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 24 Oct 2026, a different count taken on one night.

Year by year since launch, as the registry reported it

In its first year, to March 2015, 51 registrars held 10 or more .boutique names and the largest held 18%; by its twelfth, to March 2026, 70 did and the largest held 32%.

  1. 1 · to Mar 20157,8945118%
  2. 2 · to Mar 20168,2795618%
  3. 3 · to Mar 20178,6905819%
  4. 4 · to Mar 20189,4385521%
  5. 5 · to Mar 20199,0565121%
  6. 6 · to Mar 20209,3605321%
  7. 7 · to Mar 202115,5275934%
  8. 8 · to Mar 202213,4465920%
  9. 9 · to Mar 202316,5146122%
  10. 10 · to Mar 202414,3816617%
  11. 11 · to Mar 202514,6626916%
  12. 12 · to Mar 202618,5127032%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Who sells it

August 2025

GoDaddy.com, LLC held 15.9% of .boutique names in August 2025; the largest five together held 53.2%.

Shares add to 100%. From the registry's report for August 2025.

2026 strings our model compared with it

When we scored the 2026 round, our model listed .boutique among the closest 2012-round TLDs for 3 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

Cross-checkThe registry reported 14,033 names for Aug 2025; the zone on Oct 24, 2026 held 4,940 more. The two are counted differently and 14 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 24, 2026
What moved · on Oct 24, 2026
entered the zone
+32
left it
−33
changed nameservers
20
Net
−1
Sep 16, 2026 to Oct 24, 2026 · axis starts at the data, not at zero
How the zone is used · 18,973 names
  • Listed for salemarketplace nameservers7664.0%
  • Parkedad-parking or expiry nameservers860.5%
  • In usehosting, registrar or DNS nameservers16,55287.2%
  • Not classifiednameservers we can’t name1,5698.3%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify
A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 0.8%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 24, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

how many names, month by month

to
Aug 2025 to Aug 2025

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Feb 2014 to Apr 2014; general registration Apr 2014.

everything else