.atelier

Is .atelier a real TLD? Who’s applying to run it?

Culture
applicants
  • RadixAnnounced
on the record since Aug 27, 2026 · updated Aug 27, 2026
AI score
40/ 100
Usable but limited

A chic studio-and-craft address for designers and fashion labels, but most serious brands will treat it as a side door, not home.

assessed by claude-fable-5 · Aug 27, 2026
AI score 40 of 100. .com scores 96, .ai scores 84.
who it’s for

design studios, fashion and couture houses, artisans, jewelers, architects, and boutique creative agencies wanting a crafted, atelier-style identity, plus luxury-adjacent brands seeking a premium-sounding vanity address

CultureCommerceBrandOther
applicants
1 on file
RadixAnnounced
Aug 27, 2026

One of 46 ICANN 2026-round applications Radix announced on its own applications page. Radix states it intends to build and operate each TLD it wins.

closest 2012 bets
3 of 1,408

The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.

.studiostrong parallel
delegated 2015 · live

Same bet exactly: a generic workspace noun that a creative practitioner puts their primary identity on, betting that the place-of-making reads as the brand.

2 applicants contested it · scored 50* in 2012 · run by Spring Goodbye, LLC

.salonmoderate
delegated 2015 · live

Also a French-origin word naming the craft practitioner's own premises, sold one-at-a-time to independent professionals who identify with the room they work in rather than a category label.

4 applicants contested it · scored 45* in 2012 · run by Outer Orchard, LLC

.boutiquemoderate
delegated 2014 · live

The same borrowed-French-prestige bet — a word whose value is the connotation of small-scale, hand-made and premium rather than any literal category, so buyers pay for cachet not for description.

uncontested · scored 48* in 2012 · run by Over Galley, LLC

* A separate 2012-only read, time-locked to what was public that year. Different scale from this page’s score — the two are not comparable.

history
  1. Radix · first recordedAug 27, 2026
    Radix
news & sources
AnnouncementRadix: our ICANN 2026 round applications
Aug 27, 2026
Radix has applied for these TLDs; we do not own or operate them today.
Radix
Considering a name on .atelier?Appraise a name on this TLD →

This record is corrected in the open. See the changelog and methodology.