.boutique TLD stats

• Run by Binky Moon, LLC
• Sold most by GoDaddy.com, LLC, 15.9% in November 2024
• Our model compares it with 3 strings in the 2026 round

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 24 Oct 2026, a different count taken on one night.

In its first year, to March 2015, 51 registrars held 10 or more .boutique names and the largest held 18%; by its twelfth, to March 2026, 70 did and the largest held 32%.

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

GoDaddy.com, LLC held 15.9% of .boutique names in November 2024; the largest five together held 49.0%.

Shares add to 100%. From the registry's report for November 2024.

When we scored the 2026 round, our model listed .boutique among the closest 2012-round TLDs for 3 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

• Moderate (3):.collection.vintage.atelier

Cross-checkThe registry reported 14,385 names for Nov 2024; the zone on Oct 24, 2026 held 4,588 more. The two are counted differently and 23 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

Counted from the registry’s own zone file on the night of Oct 24, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Feb 2014 to Apr 2014; general registration Apr 2014.