.旅游
Is .旅游 a real TLD? Who’s applying to run it?
Nobody is chasing .旅游, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
Chinese for "travel": big market, but Chinese firms brand on .com/.cn, so expect mostly secondary or defensive use, not primary identities.
chinese-language travel agencies, tour operators, destination marketers, and booking sites in mainland China and the diaspora who want a native-script address, mostly as a marketing or defensive registration alongside a .com/.cn primary
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round; a Chinese-script IDN (“travel”, A-label xn--zfvz1q). Their catalog line: “Exploring China, and the world, one trip at a time.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Structural twin: a plain Chinese-script generic industry noun offered as an open vertical registry, betting that Chinese-language businesses in one service sector will adopt a native-script identity rather than a Latin one.
Same bet — a broad Chinese consumer-sector category word whose registrants would be operators and venues in that sector, and which only works if Chinese users type and trust native-script addresses.
Also a Chinese-script generic industry noun sold to a whole trade, though it names a class of goods rather than a service/booking sector, so the registrant base is producers and sellers rather than intermediaries.
What a .旅游 domain is
.旅游 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody is chasing .旅游 today. The applicants that claimed it are out.
Is the .旅游 domain extension real yet?
.旅游 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .旅游 domain?
You can’t yet. A .旅游 name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .旅游 was .健康, delegated on 2 April 2015.
Is .旅游 a real TLD?
Not yet. .旅游 is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .旅游 and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.旅游 (travel) · Digital & Retail · “Exploring China, and the world, one trip at a time.””Journey To The West Corporation
- I place .旅游 in the 30-49 band (usable but limited). The string is a common, high-commercial-value dictionary word in a very large Chinese-language travel market, and by analogy with existing Chinese-script gTLDs (.公司, .网络, .在线 and similar), such strings do attract registrations at volume — but, also by analogy, those TLDs have shown weak primary-identity use, with Chinese businesses overwhelmingly branding on .com and .cn even for Chinese-language brands. It is not in the 50-69 band because no Chinese-script gTLD has, to my knowledge, become a genuine primary-identity default with a real aftermarket, and universal-acceptance friction (email, apps, older systems) plus mainland regulatory licensing requirements for domain usability continue to suppress serious end-use; it is above the 10-29 band because travel is a real, durable category (not a joke or event-driven string) where defensive and marketing registrations by tour operators and destinations are plausible over the next 5 years. The applicant is described in the verified facts as a Beijing portfolio applicant with 323 submitted strings including 69 Chinese-script IDNs, which suggests portfolio-style operation rather than travel-industry backing — a neutral fact I weigh only as making category-specific promotion less certain. Main market uncertainty: whether mainland regulatory accessibility and universal-acceptance support improve enough in the next 5 years that Chinese businesses begin using IDN TLDs as primary identities rather than redirects.