.直播
Is .直播 a real TLD? Who’s applying to run it?
- Journey To The West Corporation
The word for "livestream" is hot in China, but streamers build on platforms, not their own websites, so demand stays thin and speculative.
Chinese-language livestream hosts, MCN talent agencies, and live-commerce merchants wanting a native-script address, plus domain investors speculating on China's livestream economy.
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round; a Chinese-script IDN (“livestream”, A-label xn--z6ut02b). Their catalog line: “Commerce and entertainment, broadcast live.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet in the same script and market: a plain Chinese common noun naming a digital-entertainment vertical, sold to Chinese consumer-internet content companies on the wager that a category word — not a brand — can carry primary identity.
The literal semantic twin — a generic activity noun for broadcasting-as-it-happens, betting that broadcasters and event/content operators will hang their identity on the verb of what they do rather than on their own name.
Same shape of bet — Chinese-language generic noun for a media/entertainment sector aimed at the same registrant pool — but it is a broad umbrella category rather than a specific activity that defines an operator's whole business model.
- Journey To The West Corporation · first recordedJourney To The West Corporation
“.直播 (livestream) · Digital & Retail · “Commerce and entertainment, broadcast live.””Journey To The West Corporation