.电影
Is .电影 a real TLD? Who’s applying to run it?
Nobody is chasing .电影, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
Means "film" in Chinese, but Chinese movie marketing lives on apps and platforms, so few projects would make this their main address.
Chinese film studios, cinemas, festivals, and movie-promotion sites wanting a native-script address; mostly defensive or campaign-driven buyers rather than primary-identity users.
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round; a Chinese-script IDN (“film”, A-label xn--p3t879b). Their catalog line: “Stories told on the big screen.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Identical bet: a plain Chinese-script generic category noun for an entertainment vertical, sold to Chinese-language media businesses, and dependent on the same unproven premise that Chinese users will accept a native-script right-of-dot label as a primary identity.
Same structure and same buyer — a one-word Chinese content-category noun aimed at an entertainment-content industry with many small operators, winning or losing on IDN adoption rather than on any registrant-exclusivity story.
The exact same word and the exact same industry bet (a category noun that film distributors, studios and title sites would brand on), differing only in that its buyer is the Latin-script global market rather than the Chinese-language one, which changes the adoption risk if not the concept.
What a .电影 domain is
.电影 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody is chasing .电影 today. The applicants that claimed it are out.
Is the .电影 domain extension real yet?
.电影 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .电影 domain?
You can’t yet. A .电影 name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .电影 was .娱乐, delegated on 9 May 2015.
Is .电影 a real TLD?
Not yet. .电影 is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .电影 and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.电影 (film) · Media & Entertainment · “Stories told on the big screen.””Journey To The West Corporation
- I place this in the 10-29 vanity/narrow band. The string is a clean, high-recognition Chinese generic ('film'), but by analogy with existing Chinese-script IDN TLDs — which have seen shallow registration bases and very little primary-identity use even for strong generics — real demand over the next 5 years is likely thin: Chinese film discovery and promotion is concentrated on domestic platforms and super-apps rather than standalone websites, and businesses that do run sites default to ASCII .cn/.com (analogy, no figures asserted). It is not in the 30-49 band because there is no evidence-by-analogy of volume registrations or a meaningful brand signal for Chinese IDN gTLDs, and film promotion is unusually platform-bound; it is not in the 1-9 band because the language market is huge, the meaning is unambiguous, and defensive or campaign registrations by studios and cinemas are plausible. A further usability dynamic: new TLDs generally require domestic regulatory licensing before mainland hosting and resolution are practical, and the applicant being Beijing-based makes pursuing that plausible, but the market outcome is untested. Main market uncertainty: whether native-script addresses gain any real traction as primary identities among Chinese media businesses within 5 years, versus remaining defensive shelfware.