.美容
Is .美容 a real TLD? Who’s applying to run it?
Nobody is chasing .美容, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
A Chinese-script "beauty" domain; salons and cosmetics brands could use it, but Chinese businesses mostly stick with ASCII domains.
chinese-language beauty businesses — salons, spas, cosmetics and skincare brands, clinics, and beauty influencers wanting a native-script label
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round; a Chinese-script IDN (“beauty”, A-label xn--ictt74f). Their catalog line: “The pursuit of looking and feeling one's best.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
It is the identical bet in another script: a plain industry-category noun that salons, cosmetics brands, clinics and stylists would put their primary identity on, winning only if a fragmented service sector prefers a category label over .com.
A CJK-script generic consumer-aesthetics category noun aimed at the same Chinese-language market, carrying the same double wager — that the vertical rallies to a category string AND that IDN addresses get typed, resolved and trusted at all.
Same species of string — an unowned CJK generic noun naming a broad practitioner-and-product sector — though health is credentialed and regulation-shadowed, so its buyer mix skews more institutional than beauty's salon-and-brand base.
What a .美容 domain is
.美容 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody is chasing .美容 today. The applicants that claimed it are out.
Is the .美容 domain extension real yet?
.美容 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .美容 domain?
You can’t yet. A .美容 name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .美容 was .beauty, delegated on 15 July 2016.
Is .美容 a real TLD?
Not yet. .美容 is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .美容 and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.美容 (beauty) · Wellness & Lifestyle · “The pursuit of looking and feeling one's best.””Journey To The West Corporation
- 美容 is a genuinely common commercial term across the Chinese-language beauty and personal-care sector, so the semantic fit is real. But by analogy with existing Chinese-script IDN TLDs (generic commercial strings like company/network/online equivalents), native-script TLDs have seen weak primary-identity adoption over the past decade: Chinese businesses overwhelmingly brand on ASCII .com/.cn, and universal-acceptance gaps in apps, input flows, and messaging platforms keep han-script domains marginal — that is an analogy-based inference, as I have no registration figures. Regulatory usability inside mainland China also depends on registry accreditation processes, adding qualitative friction to serious end-use. The applicant is a Beijing-based company that announced a portfolio of 323 submitted strings including 69 Chinese-script IDNs, which suggests broad portfolio economics rather than a single-vertical operator focus; I state that neutrally as an adoption-likelihood input. This places it in the 10-29 band: not 30-49 because there is no evidence-by-analogy of volume registrations or even price-driven demand for vertical han-script TLDs, and not 1-9 because the term's commercial ubiquity in a huge sector gives it a plausible, if shallow, defensive and marketing-registration market. Main market uncertainty: whether Chinese-script domain acceptance in the dominant mobile ecosystems (WeChat, short-video platforms, in-app browsers) improves enough in the next 5 years to make native-script web identities practical for small beauty businesses.