.红果
Is .红果 a real TLD? Who’s applying to run it?
.红果 is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is ByteDance.
A single-company brand name in Chinese characters; only the owner can use it, so there is no open market for addresses.
the applicant company itself, for branded Chinese-language addresses on its own products; no third-party buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an ordinary two-character Chinese noun repurposed as one consumer-internet company's own name, written in native script so a Chinese-language mass audience reads the brand directly on the left of the dot.
Also a short native-script Chinese word serving as a single company's primary consumer-facing identity for a domestic mass market, though the owner is an incumbent utility defending a known brand rather than an app platform building one.
Same buyer profile — a consumer platform putting its Chinese-script brand on a dot-brand so Chinese users see the name they actually type — but it is a script rendering of an existing Latin brand rather than a word that is only ever Chinese.
What a .红果 domain is
.红果 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .红果 domain extension real yet?
.红果 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .红果 domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .红果 name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .红果 was .xn--9krt00a, delegated on 6 April 2016.
Is .红果 a real TLD?
Not yet. .红果 is not in the DNS root, so nothing resolves under it. It’s here because .红果 is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- ByteDance · first recordedICANN
“DVCL2661T-T81405 · Douyin Vision Co., Ltd. · primary”ICANN
- Band chosen: 1-9, no realistic market. The record shows one confirmed application by ByteDance (Douyin Vision Co., Ltd.) filed as a brand, internationalized (IDN) type, which in the ICANN framework means a closed namespace: the operator registers names for itself, and no outside buyer can acquire an address, so there is no aftermarket and no resale value to assess. The string reads in Chinese as 'red fruit' and is a company brand rather than a generic word, so even hypothetically open it would not carry a category meaning. It is not in the 10-29 band because that band assumes some public demand, however shallow; a closed brand TLD has none by design. It is not lower than 7 because the owner itself may get modest end-use utility from branded Chinese-script addresses across its products over the next 5 years. By analogy (flagged as analogy), closed brand TLDs from the earlier round, including Chinese-script brand IDNs, have in my qualitative experience seen light or no visible use as primary identities, with most owners keeping their main presence on conventional ASCII domains; Chinese-script TLD resolution in browsers and apps also remains inconsistent, which further limits even internal utility. Main market uncertainty: whether the owner will adopt the string as a visible primary identity for a consumer product in China, which would lift utility within the band but not create a market.