.购物
Is .购物 a real TLD? Who’s applying to run it?
.购物 is not contested. One application for it is on ICANN’s Reveal Day list, as of 8 October 2026. It is Nawang Heli(Xiamen) Network Service Co., LTD..
A Chinese-script "shopping" ending that reads clearly but is unlikely to replace .com or .cn as a serious store's main address.
chinese-language online merchants, marketplaces and sellers who want a Chinese-script storefront address, plus registrars serving mainland and overseas Chinese users
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an unqualified, dictionary-plain Chinese-script retail noun that no one owns, sold to any merchant who wants a Chinese-reading shopper to recognise the right-hand side of the address as "this is a place to buy" — identity rests on the generic word, not on a brand.
Also a generic Chinese commerce noun aimed at the same merchant and marketplace buyer, with the same requirement — that Chinese-script addressing gets typed and trusted at all — differing only in connoting a multi-seller venue rather than the act of buying.
Same category-noun bet for the same Chinese e-commerce registrant, but narrower: it pre-qualifies the string as web-native retail rather than naming shopping in general, so it sells to online-only sellers instead of all of commerce.
What a .购物 domain is
.购物 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .购物 domain extension real yet?
.购物 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .购物 domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .购物 name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .购物 was .xn--czrs0t, delegated on 6 December 2014.
Is .购物 a real TLD?
Not yet. .购物 is not in the DNS root, so nothing resolves under it. It’s here because .购物 is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Band chosen: 10-29 (vanity/joke/narrow), toward its upper end. The string 购物 ("shopping") is a clear, generic commerce word in Simplified Chinese, and a Traditional variant (購物) is recorded alongside it, so the pair would cover both script communities. By analogy (flagged as analogy): earlier Chinese-script generic gTLDs such as .商店, .公司, .网络 and .在线 produced registrations when sold cheaply through Chinese registrars but rarely became a serious business's primary identity; Chinese e-commerce lives on .com, .cn and inside platforms, and Chinese-script endings are hard to type, advertise and share in mixed-script contexts, so aftermarket value has stayed thin. It is not in the 30-49 band because volume-on-price adoption for Chinese IDN endings has by analogy tended to be short-lived and channel-dependent rather than sustained, and there is no sign of a real resale market; it is not in the 1-9 band because the word is genuinely generic, commerce-relevant and has an addressable population large enough that some defensive and promotional registrations are plausible over the next 5 years. Applicant facts on the record: a single confirmed IDN application from Nawang Heli (Xiamen) Network Service Co., LTD., with no contention and no category tag; whether that operator secures the regulatory accreditation needed to sell domains in mainland China is unknown and is the main market uncertainty, since without mainland registrar distribution demand would be limited to overseas Chinese users. A second uncertainty is whether Chinese-script endings gain any traction as primary identities at all within the next 5 years; so far, by analogy, they have not.