.番茄
Is .番茄 a real TLD? Who’s applying to run it?
.番茄 is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is ByteDance.
A closed Chinese-character brand name for one company's products; not something anyone else can register or trade.
the applicant's own product and marketing teams, as a single-registrant brand identity for its Chinese-language consumer apps; no third-party buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Like 番茄 ("tomato"), 大拿 is an everyday Chinese word with no registrant community behind it, applied for so one Chinese internet company can own a short, memorable native-script namespace for its own consumer products rather than sell names to a category.
点看 makes the same bet that a plain, pronounceable Chinese-script string can carry a platform's own identity and traffic, where all the value comes from the applicant's marketing of its brand and none from a pool of third-party registrants.
食品 is the nearest 2012 case of an ordinary Chinese noun for something edible as a TLD, but the bet differs: it is a category word a food industry could register into, whereas a single produce item like 番茄 only works as one owner's mark.
What a .番茄 domain is
.番茄 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .番茄 domain extension real yet?
.番茄 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .番茄 domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .番茄 name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .番茄 was .xn--pssy2u, delegated on 28 July 2015.
Is .番茄 a real TLD?
Not yet. .番茄 is not in the DNS root, so nothing resolves under it. It’s here because .番茄 is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- ByteDance · first recordedICANN
“DVCL2661T-T73486 · Douyin Vision Co., Ltd. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified record shows one confirmed application from ByteDance (Douyin Vision Co., Ltd.), filed as a brand IDN; the string 番茄 ("tomato") is a common Chinese word and, by my own knowledge, appears to match a ByteDance consumer-reading product line, which I flag as inference rather than a verified fact. As a brand TLD it would be a closed namespace: no public registrations, no aftermarket, and value accrues only to the registrant's own use. It is not in the 30-49 band because there is no volume registration or price-driven demand at all; nothing is sold. It is not in the 1-9 band because a widely used consumer brand has a genuine, if narrow, use case: a memorable Chinese-script vanity address for redirects, campaigns, and in-app links. By analogy (flagged as such), brand TLDs from the prior round have mostly seen token or redirect use rather than primary-identity adoption, and Chinese-script IDN TLDs have generally faced weaker browser, app, and platform handling than ASCII strings, which further limits primary-identity use in the next 5 years; specific adoption figures are unknown. Main market uncertainty: whether the applicant would actually route primary traffic for its products through a Chinese-script address rather than its existing ASCII domains, or treat the TLD as a defensive holding.