.家居
Is .家居 a real TLD? Who’s applying to run it?
- Journey To The West Corporation
A Chinese-character address for home-furnishing brands; the industry is huge, but Chinese firms rarely build on Chinese-script domains.
chinese home-furnishing and furniture retailers, interior-design studios, and smart-home brands wanting a Chinese-language web identity, plus a thin layer of defensive brand registrants
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round; a Chinese-script IDN (“home furnishing”, A-label xn--fctwm). Their catalog line: “Everything that makes a house a home.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Identical bet: a plain Chinese-script generic noun for a household-goods retail vertical, sold to the same Chinese merchant base on the premise that a native-script category namespace beats a .cn/.com second-level label.
Same structure and buyer — a Chinese-script generic consumer-goods trade noun where retailers in one showroom-and-catalog category would put their primary identity — differing only in which vertical.
The same industry-category-noun bet for literally the same trade (furnishings retailers and makers), but placed in ASCII for an English-language market, so it carries none of the native-script adoption premise the target depends on.
- Journey To The West Corporation · first recordedJourney To The West Corporation
“.家居 (home furnishing) · Wellness & Lifestyle · “Everything that makes a house a home.””Journey To The West Corporation