.家电
Is .家电 a real TLD? Who’s applying to run it?
Nobody is chasing .家电, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
A Chinese word for "home appliances" — a narrow product-category label few businesses would pick over mainstream Chinese web addresses.
Chinese home-appliance manufacturers, retailers, and repair services wanting a category-labeled Chinese-script address; realistically mostly defensive brand registrations by large appliance firms.
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round; a Chinese-script IDN (“home appliances”, A-label xn--fct460d). Their catalog line: “The machines that run a modern household.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
It is literally the same word in the traditional-character variant, so the bet is identical down to the buyer: Chinese-market appliance and consumer-electronics makers and retailers putting their primary identity on a category noun their whole sector already uses.
Same bet shape at comparable scale — a mass-market Chinese generic goods-sector noun sold to every manufacturer, distributor and retailer in that sector, and it only works if Chinese-script navigation reaches ordinary consumers.
Also a Chinese-script generic consumer-durable product-category noun whose intended registrants are the brands and sellers of that exact goods class, differing only in being a narrower, more luxury-weighted vertical than a whole-household appliance sector.
What a .家电 domain is
.家电 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody is chasing .家电 today. The applicants that claimed it are out.
Is the .家电 domain extension real yet?
.家电 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .家电 domain?
You can’t yet. A .家电 name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .家电 was .家電, delegated on 25 March 2016.
Is .家电 a real TLD?
Not yet. .家电 is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .家电 and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.家电 (home appliances) · Consumer Goods · “The machines that run a modern household.””Journey To The West Corporation
- Band 10-29: by analogy, existing Chinese-script generic IDN TLDs (e.g. company/network/online-type strings) have seen registrations driven by promotions and defensive filings rather than sustained primary-identity use — Chinese businesses overwhelmingly anchor identity on mainstream ASCII TLDs plus platforms like WeChat and Tmall, where discovery actually happens. A vertical product-category string is even narrower than those generics, so genuine primary-identity adoption and any aftermarket are likely to be thin over the next 5 years, keeping it below the 30-49 volume-registration band. It clears the 1-9 floor because the appliance sector in China is a large, real industry and the word is a natural, widely understood category term, so some brand-protection and marketing-campaign demand is plausible. The applicant is one of 323 strings in a published portfolio (per the facts block), which suggests broad portfolio economics rather than a single-category operator commitment; I treat that neutrally as an adoption-likelihood input. Main market uncertainty: whether mainland regulatory approval for in-country resolution and registrar distribution materializes, since without in-China usability the addressable market for a Chinese-script appliance TLD collapses further.