.商标
Is .商标 a real TLD? Who’s applying to run it?
.商标 is not contested. One application for it is on ICANN’s Reveal Day list, as of 8 October 2026. It is Internet DotTrademark Organisation Limited.
A Chinese word for "trademark": brand owners may register defensively, but few will use it as their main web address.
trademark holders in the Chinese-speaking market and their brand-protection agents, registering to assert or defend a mark rather than to build a primary online identity
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as 商标: a Chinese-script generic naming a single B2B service function (recruitment / trademark work), where the primary registrants are the agencies and corporate departments that perform that function for other businesses, and success depends on Chinese firms accepting a native-script keyword as their professional address.
Like 商标, an abstract Chinese-script term from the formal/institutional register rather than a consumer product word, so its value rests on being read as an official or registry-grade address by organizations and their advisers, not on retail traffic.
Shares the 商 commerce family and the identical IDN-adoption bet, but it is a mass-market storefront category any merchant could put its primary identity on, whereas 商标 is a narrow legal-service niche with a far smaller buyer pool and a defensive-registration angle.
What a .商标 domain is
.商标 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .商标 domain extension real yet?
.商标 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .商标 domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .商标 name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .商标 was .xn--otu796d, delegated on 24 January 2018.
Is .商标 a real TLD?
Not yet. .商标 is not in the DNS root, so nothing resolves under it. It’s here because .商标 is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Band chosen: 10-29 (vanity/narrow). The string means "trademark" in Chinese, which makes it a status label rather than a category of activity; the natural buyer is a mark owner registering a Chinese-script name to signal or defend ownership, not a project choosing it as a primary identity. By analogy, Chinese IDN TLDs in general have seen uptake dominated by defensive and speculative registrations with limited active-site use, and to my knowledge a Chinese trademark-themed IDN namespace has been in market before with modest adoption (analogy; exact outcome unknown, no figures asserted). Not in the band above (30-49) because even volume registrations are unlikely: the trademark framing implies a verified-mark eligibility gate that suppresses price-driven bulk demand, and the aftermarket for a defensive-registration namespace is thin to nonexistent. Not in the band below (1-9) because a real, identifiable buyer group exists in the Chinese-speaking market, Chinese-script addresses have genuine utility for domestic branding, and the applicant name on the record (Internet DotTrademark Organisation Limited, stated neutrally) suggests the channel to brand-protection agents is reachable. Main market uncertainty: whether Chinese-language browsing and search behaviour over the next 5 years shifts toward native-script addresses enough that mark owners resolve these names to live sites rather than parking them.