.生鲜
Is .生鲜 a real TLD? Who’s applying to run it?
Nobody is chasing .生鲜, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
A Chinese word for fresh groceries, a real industry, but Chinese-script web addresses are rarely used as a business's main identity.
fresh-grocery e-commerce platforms, cold-chain suppliers, and farm-to-table sellers targeting Chinese-language consumers, mostly as a defensive or marketing-campaign registration rather than a primary identity
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round; a Chinese-script IDN (“fresh food”, A-label xn--9my855f). Their catalog line: “From farm to table, as fast as possible.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a plain Chinese-script generic noun for a consumable-goods category, sold to Chinese food merchants and platforms who would put their retail identity on the category word itself, and dependent on Chinese-market IDN adoption to be worth anything.
Also a CJK generic merchandise-category noun aimed at sellers within one retail vertical, so the buyer logic and the registry economics match even though the goods are durables rather than perishables.
Chinese-script commerce generic bought by the same e-commerce operators and marketplaces, but it names the selling channel rather than the goods category, so the identity it confers is one step more abstract than the target's.
What a .生鲜 domain is
.生鲜 is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody is chasing .生鲜 today. The applicants that claimed it are out.
Is the .生鲜 domain extension real yet?
.生鲜 is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .生鲜 domain?
You can’t yet. A .生鲜 name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .生鲜 was .食品, delegated on 22 February 2016.
Is .生鲜 a real TLD?
Not yet. .生鲜 is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .生鲜 and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.生鲜 (fresh food) · Agriculture & Food · “From farm to table, as fast as possible.””Journey To The West Corporation
- The underlying category is genuinely large: 生鲜 (fresh food/produce) names a major Chinese e-commerce and grocery-delivery segment, so the semantic fit is real. But by analogy with existing Chinese-script IDN TLDs (e.g. .在线, .网店, .商城), such strings have seen registrations driven by promotions and defensive brand protection rather than sustained primary-identity use — Chinese businesses overwhelmingly anchor on ASCII .com/.cn plus super-app presences (WeChat, mini-programs), which compresses demand for any new Han-script suffix. The applicant's portfolio scale (323 submitted strings per the facts block) is consistent with a portfolio-registry model, which historically correlates with price-driven rather than organic adoption — an analogy-based inference, not a claim about this operator. I place it in the 10-29 band: above 1-9 because a large named industry plus brand-protection buying gives it a realistic if shallow market; below 30-49 because there is little evidence any comparable Chinese IDN generic has achieved volume registrations or meaningful brand signal, and aftermarket for Han-script generics is thin by analogy. Main market uncertainty: whether in-China usability (MIIT registry accreditation and ICP-licensing acceptance, plus super-app link handling of IDNs) ends up good enough for licensed Chinese sites to actually resolve and market these names domestically.