.xiaomi
Is .xiaomi a real TLD? Who’s applying to run it?
.xiaomi is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Xiaomi Inc..
A closed brand domain for one company; useful to Xiaomi itself, but nobody else can buy or resell an address on it.
Xiaomi Inc. and its own product, store, regional and support surfaces; no third-party buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an Asian smartphone maker's own house name, a brand nobody else can credibly claim, applied for as the corporate identity of a device company whose customers already type the brand to reach it.
A consumer-electronics manufacturer putting its primary corporate identity on its own name, the same closed single-registrant bet where value comes entirely from existing brand recall rather than any registrant market.
Also a coined, meaningless-until-branded company name owned by a mass-market electronics maker, but the bet is an incumbent legacy conglomerate's defensive mark rather than a young direct-to-consumer brand still accumulating recognition.
What a .xiaomi domain is
.xiaomi is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .xiaomi domain extension real yet?
.xiaomi is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .xiaomi domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .xiaomi name can only be registered after that, once the string is delegated and its registry opens.
Is .xiaomi a real TLD?
Not yet. .xiaomi is not in the DNS root, so nothing resolves under it. It’s here because .xiaomi is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Xiaomi Inc. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single application from Xiaomi Inc. with ICANN application type 'brand', so this is a closed, single-registrant namespace: the only buyer is the applicant, there is no open registration and no aftermarket. It is not in the 30-49 band because that band presumes registrations happening at volume or on price to a market of buyers, and a dot-brand has no such market at all. It is not in the 1-9 band because there is a realistic use: a large consumer-electronics brand can put real, serious primary-identity surfaces (store, regional sites, device services, support) under its own string, and the brand itself carries global recognition, so the string adds credibility for that single user. By analogy (flagged as analogy), most corporate dot-brands from the 2012 round were delegated and then used lightly or left dormant, with a minority of operators moving campaign or product sites onto them; a dot-brand's value therefore rests almost entirely on the operator's own deployment choices over the next 5 years, not on market demand. Applicant facts are stated neutrally and used only to judge adoption likelihood: a confirmed brand application by the company itself makes genuine internal use plausible but does not guarantee it. Main market uncertainty: whether Xiaomi migrates customer-facing primary identities to the string or keeps it as a defensive/redirect asset, which is the difference between the top and bottom of this band. All counts and dates above come from the verified-facts block; everything else is qualitative analogy.