.wordpress
Is .wordpress a real TLD? Who’s applying to run it?
.wordpress is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Automattic.
A platform-flavoured address for hosted blogs; volume is plausible, but few serious projects want their software in the name.
hobby bloggers and small sites hosted on the WordPress platform who want a short address tied to the tool they already use, plus the operator's own product surfaces
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a single company's name for a software platform that is also an open project with a large third-party ecosystem (plugin shops, hosts, agencies vs. tool vendors and library authors), so the namespace only pays off if outsiders who already build on the platform are allowed to and want to put their identity under the owner's trademark.
Same bet: an open-source-rooted platform brand owned by one firm whose value as a namespace comes from the thousands of independent developers and service providers building atop it, not from the owner's own marketing pages.
Same shape — a software product brand with a developer and service-provider ecosystem — but a closed, purely proprietary product, so there is no community of people who already treat the name as partly theirs, which is the distinctive half of the .wordpress bet.
What a .wordpress domain is
.wordpress is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under AI & tech. One application for it is on ICANN’s Reveal Day list.
Is the .wordpress domain extension real yet?
.wordpress is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .wordpress domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .wordpress name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .wordpress was .java, delegated on 3 March 2015.
Is .wordpress a real TLD?
Not yet. .wordpress is not in the DNS root, so nothing resolves under it. It’s here because .wordpress is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Automattic · first recordedICANN
“KKWT2621T-T97001 · Knock Knock WHOIS There, LLC · primary”ICANN
“KKWT2621T-T78272 · Knock Knock WHOIS There, LLC · replacement string of .craft · Deactivated LFGL2683T-T15033 · Link Freedom Group Ltd · primary · contention set 2026-81 RTIS2674T-T99384 · Radix Technologies Inc SEZC · replacement string of .mind · Deactivated VC2665T-T98880 · Vanity Check, LLC · primary · contention set 2026-81”ICANN
- Band chosen: 30-49, usable but limited. The string is a well-known software and hosting trademark, and the applicant on the record is Automattic (filed as a standard application, not brand). The realistic use is as a hosted-site namespace, a short address for sites built on the platform, which could produce registrations at volume if the operator offers them as a default or upgrade path to its hosted users (inference from analogy with how platform companies have used owned namespaces; specific uptake figures unknown). It is not in the 50-69 band because a serious project rarely wants its CMS or host advertised in its primary identity; the name signals the tool rather than the brand, which caps primary-identity adoption to hobby and personal sites, and the aftermarket is likely thin because resale value depends on the registrant's attachment to the platform (analogy: platform-flavoured generic TLDs such as .blog, which found a niche but not category-standard status; outcome stated qualitatively, figures unknown). It is not in the 10-29 band because the platform's large install base makes sustained, non-event-driven demand plausible over the next 5 years, well beyond vanity or joke use. The main market uncertainty is whether the operator opens registration to the general public with real pricing and tooling, or treats the namespace mainly as an internal product surface; the former drives volume, the latter leaves it a near-vanity space.