.wizard
Is .wizard a real TLD? Who’s applying to run it?
.wizard is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Suffix Inc..
A fun persona-style ending for hobbyists, gamers and solo experts; rarely a serious main web address.
solo developers, consultants and hobbyists who want a playful "expert" persona (code wizard, tax wizard), plus fantasy-gaming and crypto communities
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a playful slang metaphor for mastery that an individual practitioner or small shop adopts as a flattering self-label, so the registry is selling identity flair rather than a category anyone must own.
Also a borrowed persona noun meaning "the person who knows", sold to consultants, freelancers and course-sellers who want the expertise claim baked into the address, with the same risk that the claim reads as self-flattery.
The same expertise-persona bet in its literal, unironic form — it targets the identical buyer (service professionals asserting competence) but wins on plain descriptiveness rather than on the colorful metaphor that has to charm.
What a .wizard domain is
.wizard is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .wizard domain extension real yet?
.wizard is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .wizard domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .wizard name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .wizard was .ninja, delegated on 28 December 2013.
Is .wizard a real TLD?
Not yet. .wizard is not in the DNS root, so nothing resolves under it. It’s here because .wizard is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Suffix Inc. · first recordedICANN
“LFGL2683T-T12771 · Link Freedom Group Ltd · primary SI2639T-T84933 · Suffix Inc. · replacement string of .rep · Deactivated”ICANN
“Catalog lists: .asap .create .future .lfg .mvp .out .pal .planet .research .share .tag .this .visit”Suffix Inc.
- Band chosen: 10-29 (vanity/joke/narrow), upper half. The string is a common English word with three loose meanings: an expert persona ("SEO wizard"), fantasy/gaming lore, and the software "setup wizard" idiom. None of those is a category where serious projects would choose .wizard as their primary identity over a .com or a .io/.dev/.ai; the word is a nickname, not a sector. By analogy (flagged as analogy, no figures): persona endings such as .ninja and .guru drew a burst of registrations at launch and then settled into low-renewal, price-driven volume with weak aftermarket resale and few businesses using them as the main address. .wizard reads as a closer cousin of .ninja than of .expert or .pro. It is not in the 30-49 band because volume-at-price adoption is unproven for this string and demand looks event-driven (launch promotions, gaming or crypto moments) rather than sustained; it is above the 1-9 band because the word is memorable, positive, and has at least three real communities (developer humour, tabletop and fantasy fandom, crypto "DeFi wizard" culture) that would register hacks and vanity names. Verified facts: one application on the record, Suffix Inc., status confirmed, standard type (not brand, community or geographic), with Suffix Inc.'s .lmk application recorded as a replacement naming .wizard as its primary. A standard, open application suggests general-availability pricing rather than a restricted namespace, which supports modest volume but adds no brand credibility. Main market uncertainty: whether a crypto or indie-gaming community adopts .wizard as an in-group identity over the next 5 years, which could lift it into the usable-but-limited band; absent that, it stays a vanity ending.