.wiz
Is .wiz a real TLD? Who’s applying to run it?
.wiz is not contested. One applicant has said publicly that it applied to run it, and nobody else has, as of 15 August 2026. It is Link Freedom Group.
A playful 'expert' label suited to fun side projects and personal brands; few serious businesses would likely make it their main name.
hobbyists, tutors, gamers, and self-styled experts who want a playful wizard/whiz identity, plus the occasional brand hunting a quirky short suffix
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “A little magic goes a long way.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an informal, slangy noun for "person who is very good at this" sold as a self-applied credential to individual practitioners and small consultancies, where the value depends entirely on buyers being willing to publicly claim mastery on a word nobody can certify.
The other half of the mid-2010s expertise-slang pair — a short, playful, borrowed-metaphor word for a skilled operator, betting on the same freelancer/dev/creator persona buying an identity that signals competence with a wink rather than a formal title.
Identical job (an expertise-claim TLD whose registrants put their professional identity on the assertion of skill) but a formal, literal register aimed at consultants and service directories, where .wiz and its slang cousins bet on the casual, self-deprecating end of the same market.
What a .wiz domain is
.wiz is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One applicant has said publicly that it applied for .wiz.
Is the .wiz domain extension real yet?
.wiz is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .wiz domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .wiz name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .wiz was .guru, delegated on .
Is .wiz a real TLD?
Not yet. .wiz is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .wiz in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Link Freedom Group · first recordedLink Freedom Group
“.wiz · Culture · “A little magic goes a long way.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: 10-29 (vanity/joke/narrow), at its upper edge. The string carries real semantic charge: 'wiz' is common slang for an expert and evokes wizardry, so it is memorable and lends itself to personal branding, gaming, tutoring, and whimsical product names. By analogy (flagged as analogy) to persona-slang TLDs such as .ninja, .guru, and .expert, demand of this kind tends to arrive as novelty and promotional registrations, with genuine primary-identity use staying rare and the aftermarket staying thin; renewal behavior for such strings has, by analogy, skewed toward churn once the novelty fades. It is not in the 30-49 band because I do not see a driver for sustained volume-or-price registrations beyond the novelty wave, and the brand signal reads playful rather than credible for a serious primary identity over the next 5 years. It is not in the 1-9 band because the expert-slang meaning and three-letter punchiness give it a genuine, if shallow, market. Applicant context, stated neutrally: the applicant filed more than 300 strings in the 2026 round, and this string sits in its catalog under 'Culture' with the tagline 'A little magic goes a long way.'; a broad-catalog filing pattern suggests the string's fate depends on generic registrar distribution rather than a dedicated community push, which tempers adoption likelihood. Main market uncertainty: whether 'wiz' reads to buyers as a credible expert credential or as juvenile slang; that perception split, plus unknown trademark interest in the 'wiz' string from established brands (unknown; not in the verified facts), is the biggest swing on real demand.