.wix
Is .wix a real TLD? Who’s applying to run it?
.wix is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Wix.com LTD..
A company-name TLD for the applicant's own use; outsiders cannot buy an address on it, so it has no open market.
the applicant itself and, at most, sites or products it chooses to host under its own name; not a namespace an independent buyer can register on
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a self-serve website-builder company putting its own short platform brand on a string, where the value depends on persuading its own DIY site owners to carry the platform's name in their address.
A coined consumer-facing brand owned by an SMB web-presence platform, betting that a mass base of small-business self-serve customers will adopt names issued by the platform itself rather than a neutral namespace.
Also a hosting/web-platform company's own house brand applied for as a vendor-controlled namespace for its customers, but it is an opaque acronym serving a more technical B2B base, so the brand-recognition half of the bet is weaker.
What a .wix domain is
.wix is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .wix domain extension real yet?
.wix is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .wix domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .wix name can only be registered after that, once the string is delegated and its registry opens.
Is .wix a real TLD?
Not yet. .wix is not in the DNS root, so nothing resolves under it. It’s here because .wix is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Wix.com LTD. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The verified facts show a single confirmed application of type brand from Wix.com LTD., and the string is that applicant's own name. Brand-type TLDs are operated for the applicant rather than opened to the public, so the 'best-fit buyer' is the operator itself; third parties cannot take an address as a primary identity and there is no aftermarket. By analogy (flagged as analogy), brand TLDs from the earlier round split into those that stayed dormant and a minority that went live for product pages, redirects, or customer-facing sub-namespaces; even the live ones carry no resale value because nothing is for sale. It is not in the 30-49 band because that band requires registrations happening at volume or on price, which a closed brand TLD does not offer to anyone. It is not in the 1-9 band because a consumer-facing operator with a recognisable name has a realistic internal use for the string over 5 years, including the possibility of giving hosted sites or products addresses under its own name, which would make the TLD visible on the open web even without being registrable. Main market uncertainty: whether the operator uses the TLD only for corporate redirects (keeping it near-invisible) or hands out addresses under it to the sites it hosts at scale, which would raise its everyday visibility while still leaving it a weak brand signal for those sites ('a free site on someone else's name' rather than an independent identity).