.wifi
Is .wifi a real TLD? Who’s applying to run it?
.wifi is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are SAF Inc and Identity Digital.
A handy label for hotspot and connectivity services, but few serious businesses would make a .wifi address their main identity.
internet service providers, hotspot and venue-connectivity operators, networking hardware and router makers, and connectivity apps wanting a functional, descriptive address
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a generic consumer-connectivity technology noun that any operator, venue or reseller of that connectivity could put its primary identity on, with the registry banking on everyday ubiquity of the word rather than on a community or a class of goods.
Also an open generic noun for a consumer telecom technology sold to the businesses that provide, install or service it, though it names a device people own rather than a shared network a host offers to others.
Same shape of wager - infrastructure jargon that crossed into mainstream speech, marketed to providers of that infrastructure - but it is an abstract delivery model rather than a named certified standard with hardware and venues behind it.
What a .wifi domain is
.wifi is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under AI & tech. 2 applications for it are on ICANN’s Reveal Day list.
Is the .wifi domain extension real yet?
.wifi is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .wifi domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .wifi name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .wifi was .mobile, delegated on 20 December 2016.
Is .wifi a real TLD?
Not yet. .wifi is not in the DNS root, so nothing resolves under it. It’s here because .wifi is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“OD2692T-T29117 · Oyster Dream, LLC · primary · contention set 2026-254 SI2594-T16545 · SAF Inc · primary · contention set 2026-254”ICANN
“MLG2688T-T25734 · 101130013 Saskatchewan Ltd. · primary OD2692T-T29117 · Oyster Dream, LLC · replacement string of .wifi · Deactivated”ICANN
- Band chosen: 30-49, usable but limited. The string names a feature of connectivity rather than a vertical that many businesses identify with, so the natural buyer pool is narrow: ISPs, venue and hotspot operators, router and networking vendors, and connectivity apps. There is plausible functional use (a memorable captive-portal or sign-on address for a venue or network), which is why it is not in the 10-29 vanity band. It is not in the 50-69 band because, by analogy, flagged as such, connectivity-themed and device-themed TLDs such as .mobi and .tel saw demand fade once novelty passed, and .network has remained a secondary choice rather than a primary identity for networking brands; nothing on the verified record suggests .wifi would behave differently. The verified record shows two applicants, Identity Digital and SAF Inc, in contention set 2026-254, which indicates some commercial interest in the string but says nothing about end-user demand. Main market uncertainty: whether connectivity operators would adopt a .wifi address as a customer-facing identity or only as a redirect alongside a .com, which decides whether this sits at the top or bottom of its band.