.wellness
Is .wellness a real TLD? Who’s applying to run it?
.wellness is contested: 4 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ Registry, Identity Digital, Radix and Link Freedom Group. Phoenix Domain Partners named .wellness as a backup string for its .merch application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Innovation Service named .wellness as a backup string for its .uid application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
Three of the four already run TLDs, 37.19M names between them. One runs one of .wellness's closest 2012 strings: Identity Digital .fitness. Link Freedom Group runs none.
Will names sell?
A clear keyword for a big lifestyle industry, but most wellness brands will likely stick with .com; useful niche, modest resale value.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .wellness’s closest 2012 strings hold .fitness 14K, .health 61K and .lifestyle 8K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .fitness, held 14,229 names, June 2026. .health held 61,435; .lifestyle held 7,568. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet: an aspirational, unregulated body-and-health category noun sold to a long tail of small practitioners, studios, coaches and product brands who want the category word itself as their identity, with no gatekeeper defining who legitimately belongs.
Same bet at one level broader: an abstract state-noun that names an entire consumer sector, where the value depends on the whole industry treating the word as the sector's home rather than on any single class of registrant needing it.
Same bet in the soft-boundary sense — a vague aspirational umbrella noun that everyone in a consumer wellness/self-care market feels vaguely entitled to but no one is the obvious natural owner of, so demand is diffuse rather than anchored.
Where they meet elsewhere
Identity Digital and XYZ Registry face each other in 77 contests this round, .wellness included.
- Identity Digital × XYZ Registry
- Identity Digital × Link Freedom Group
- XYZ Registry × Link Freedom Group
- Identity Digital × Radix
- Link Freedom Group × Radix
wellness practitioners, spas, studios, coaches, retreat operators, corporate wellness programs, and health-adjacent consumer brands wanting a descriptive lifestyle address
What a .wellness domain is
.wellness is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. 4 applications for it are on ICANN’s Reveal Day list.
Is the .wellness domain extension real yet?
.wellness is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .wellness domain?
You can’t yet. A .wellness name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .wellness was .fitness, delegated on 23 April 2014.
Is .wellness a real TLD?
Not yet. .wellness is not in the DNS root, so nothing resolves under it. It’s here because .wellness is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- 2 applicants · first recordedICANN
- 2 applicants · first recordedICANN
- 2 applicants · now confirmedICANN
- Radix · first recordedRadix
- Link Freedom Group · first recordedLink Freedom Group
The source’s 6 linesHide the lines
ISL2626T-T35274 · Innovation Service Limited · replacement string of .uid · Deactivated LFGL2683T-T26472 · Link Freedom Group Ltd · primary · contention set 2026-253 MLG2688T-T45846 · 101130013 Saskatchewan Ltd. · replacement string of .merch · Deactivated RTIS2674T-T72736 · Radix Technologies Inc SEZC · primary · contention set 2026-253 TT2652T-T57148 · Toddler Logic, LLC · primary · contention set 2026-253 XL2625T-T99013 · XYZ.COM LLC · primary · contention set 2026-253
The source’s 4 linesHide the lines
LFGL2683T-T26472 · Link Freedom Group Ltd · primary · contention set 2026-253 RTIS2674T-T72736 · Radix Technologies Inc SEZC · primary · contention set 2026-253 TT2652T-T57148 · Toddler Logic, LLC · primary · contention set 2026-253 XL2625T-T99013 · XYZ.COM LLC · primary · contention set 2026-253
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
“.wellness · Lifestyle · “Wellness, always in reach.””Link Freedom Group
- Band chosen: usable but limited (30-49). The wellness sector is a large, real commercial category with many small practitioners and consumer brands, so registrations at volume are plausible over the next 5 years, which keeps it above the vanity/joke band. It does not reach the strong-niche band (50-69) because, by analogy with existing lifestyle keyword TLDs such as .fitness, .yoga, and .life, descriptive lifestyle strings have tended to serve as secondary, campaign, or price-driven registrations rather than primary identities for serious businesses; that analogy suggests .wellness would need to overcome the same pattern, and the string is also long (8 characters) and generic, which weakens brand signal and aftermarket pricing power. Wellness brands lean heavily on trust and polish, and by analogy those buyers gravitate to .com or short brandables for their primary identity. The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round, which suggests a broad portfolio play rather than a single-string community build; that is a neutral fact but implies adoption will likely depend on registrar-channel pricing rather than concentrated category marketing. Main market uncertainty: whether wellness practitioners and consumer brands will treat a descriptive TLD as a credible primary identity, or only as a redirect/landing keyword; the answer to that determines whether this sits near the top or bottom of its band.