.warhammer
Is .warhammer a real TLD? Who’s applying to run it?
.warhammer is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Games Workshop Limited.
A brand-owned namespace for the Warhammer franchise; useful to its owner and partners, closed to everyone else.
the applicant, Games Workshop Limited, and its licensed game studios, retail and event partners, for official product, community and store addresses; not open to fans or resellers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are a single-owner fictional-universe franchise name rather than a corporate name — the bet is that a company can put its flagship IP, not its legal identity, on the right of the dot and have a devoted fan base plus a licensing/retail ecosystem treat it as the franchise's home.
Same bet on a coined, trademark-strong hobby-product word with an unusually passionate collector/builder community, so the string has to carry both commerce and fandom — but it is the applicant's own corporate name, which .warhammer is not.
A parent company applying for its gaming-franchise brand rather than its house name, betting that the platform/IP label is the identity players recognise — close in structure, though it is a hardware platform with a mass consumer install base rather than a niche hobby IP.
What a .warhammer domain is
.warhammer is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .warhammer domain extension real yet?
.warhammer is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .warhammer domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .warhammer name can only be registered after that, once the string is delegated and its registry opens.
Is .warhammer a real TLD?
Not yet. .warhammer is not in the DNS root, so nothing resolves under it. It’s here because .warhammer is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Games Workshop Limited · first recordedICANN
- Band 10-29 (vanity/narrow). The record lists a single application from Games Workshop Limited, typed as a brand application, which in a brand TLD means the registry operator is the sole eligible registrant and there is no public registration or aftermarket; the string's value is therefore the end-use utility of a self-owned namespace for an entertainment franchise with a recognized worldwide fan base across tabletop, video game, publishing and licensed media. By analogy with brand TLDs from the 2012 round, outcomes ranged from active use as a primary web identity (some automotive and technology brands redirected or hosted core properties on their own TLD) to dormant delegations held defensively; which path a franchise brand takes is unknown here, and that is the main market uncertainty — whether the operator migrates primary properties and licensed partners onto the string over the next 5 years or keeps it as a defensive or redirect-only asset. It is not in the 30-49 band because registrations cannot happen at volume or on price and no third party can buy an address, so there is no thin aftermarket to speak of, only none. It is not in the 1-9 band because a franchise-branded namespace has realistic primary-identity utility for its owner, and a fan-facing brand with recurring product launches and events gives it more day-to-day usefulness than a dormant corporate defensive string (inference from analogy to other consumer-facing brand TLDs). Any figures on franchise reach, fan counts or revenue are unknown and deliberately not stated.