.vert
Is .vert a real TLD? Who’s applying to run it?
Nobody has applied for .vert in its own right, as of 7 October 2026. Dotstrategy Co. named .vert as the replacement string of its .smith application.
A short French word for "green" with a small, scattered audience; a nice vanity choice, rarely a serious main address.
francophone eco and sustainability brands, plus a scattering of tech products using "vert" as shorthand for vertical and action-sports (vert ramp) projects
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Identical bet one language over: a short, unowned color adjective sold as an environmental-credential suffix that any company in any industry can bolt onto its name, so the registry is betting on a virtue signal rather than a category of registrant.
Same wager that buyers will pay for a sustainability claim in the suffix rather than for a vertical, differing only in that it is a clipped prefix-style morpheme instead of a full adjective, which makes it read as a label applied to a business rather than a word a business can speak.
Same structural bet - a one-syllable color word with no inherent industry, open to any registrant and leaning entirely on brandability - but it carries no connotation to monetize, so it has to win on pure aesthetics where the target can at least argue a meaning.
What a .vert domain is
.vert is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody has applied for .vert in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .vert domain extension real yet?
.vert is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .vert domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .vert name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .vert was .green, delegated on 19 June 2014.
Is .vert a real TLD?
Not yet. .vert is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .vert as part of an application for another string. Every entry on this page links to its source.
- Dotstrategy Co. · first recordedICANN
“DC2669T-T68341 · Dotstrategy Co. · replacement string of .smith”ICANN
- Band chosen: 10-29 (vanity/narrow). The string is short, pronounceable and carries a clear meaning in French (green), which gives it genuine but narrow pull: francophone green-economy businesses, a few tech products that use 'vert' as a shorthand for vertical, and action-sports communities. It is not in the 30-49 band because there is no driver for volume registrations or for a recognisable brand signal: the francophone eco market is small relative to the global TLD market and is already served by the country code and by existing green/eco-themed generic TLDs (analogy: other single-word colour or concept TLDs have, by analogy, tended to settle into low-volume vanity use rather than becoming a primary identity in any category; actual figures unknown). It is not in the 1-9 band because a real, if thin, set of buyers exists and the word is attractive enough for defensive or creative registrations. The record shows one standard application by Dotstrategy Co. as a replacement string for .smith, with no contention, which does not change the market picture. Main market uncertainty: whether francophone businesses would treat a French-language generic TLD as credible for a primary identity at all, or keep defaulting to the country code; and whether registrar distribution in French-speaking markets would carry it at a mainstream price.