.vercel
Is .vercel a real TLD? Who’s applying to run it?
.vercel is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Vercel Inc..
A company-owned namespace: useful to its operator for product and deployment addresses, but not something anyone else can buy or resell.
the applicant company itself and its developer customers, if the operator chooses to hand out addresses for hosted projects; there is no open buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
A coined, meaning-free corporate name belonging to a hosting/infrastructure vendor whose whole identity (and its customers' deployed endpoints) would live on the string — the same bet .vercel makes: a developer-infrastructure company owning its own namespace rather than renting one.
Same bet in kind — a developer-cloud brand claiming its own namespace for docs, consoles and service endpoints — but it is a division brand riding on a far larger parent's existing trust, not a standalone company's primary identity.
A product-brand cloud platform aimed at the same developer buyer, so the job is identical, but it is a repurposed dictionary word owned by an incumbent for whom the TLD is optional marketing, whereas .vercel would be the company's one and only name.
What a .vercel domain is
.vercel is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .vercel domain extension real yet?
.vercel is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .vercel domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .vercel name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .vercel was .ovh, delegated on 19 June 2014.
Is .vercel a real TLD?
Not yet. .vercel is not in the DNS root, so nothing resolves under it. It’s here because .vercel is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Vercel Inc. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single application of ICANN type 'brand' from Vercel Inc., so the string is a closed, single-registrant namespace rather than an open TLD; there is no third-party registration market and therefore no aftermarket at all, which rules out the 30-49 band (that band still assumes registrations happen at volume or on price). It sits above the 1-9 band because the operator has a plausible, concrete primary-identity use: by analogy with other brand TLDs run by technology companies, a developer-hosting brand can use a closed TLD for product endpoints, documentation, and per-project deployment addresses, giving the name genuine end-use utility to that one buyer over the next 5 years. By analogy, most brand TLDs delegated in the earlier round have seen light use (redirects or a handful of names) rather than becoming the operator's main identity, which caps the score inside this band. The main market uncertainty is whether the operator treats the TLD as a customer-facing namespace (issuing hosted-project addresses under it, which would lift utility toward the top of the band) or as an internal/defensive holding (which would push it toward the bottom). Counts, dates and prices beyond the single application on record are unknown.