.trump
Is .trump a real TLD? Who’s applying to run it?
.trump is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Trump Organization.
A closed brand TLD: only the Trump Organization can use it, so there is no market for outside buyers and no resale value.
the Trump Organization and its hotel, golf, real-estate and licensing properties, as the sole registrant of a closed brand namespace; there is no outside buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a living family's surname carried as the primary identity of a real-estate dynasty, where the name's value is the family's own reputation being stamped on buildings rather than any product category.
Also a family surname operating as a premium licensing mark across hospitality properties, so the string only works if the family keeps controlling who may wear its name.
A surname that is simultaneously one living individual's public persona and the company he founded, buying a namespace that is inseparable from a person rather than a market.
What a .trump domain is
.trump is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .trump domain extension real yet?
.trump is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .trump domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .trump name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .trump was .lefrak, delegated on 14 July 2016.
Is .trump a real TLD?
Not yet. .trump is not in the DNS root, so nothing resolves under it. It’s here because .trump is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Trump Organization · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single applicant, DTTM TLD, LLC (Trump Organization), with ICANN application type 'brand', so the namespace is assumed closed: no third-party registrations, no aftermarket, and the only 'buyer' is the operator itself. It is not in the 30-49 band because that band requires registrations happening at volume or on price, which a closed brand registry structurally cannot produce. It is not in the 1-9 band because the sole registrant has a genuine, if narrow, end-use: a short, globally recognised surname-brand spanning hospitality, golf, real estate and licensing, where property-level names under the TLD could serve as primary identities or canonical redirects. By analogy (flagged as analogy, no figures asserted), 2012-round brand TLDs operated by large companies have mostly been used for redirects, campaign microsites or selective property sites rather than as the brand's main identity, and a meaningful share of brand TLDs from that round were never put into public use; that pattern caps utility well below the niche band. The string's strong political salience may increase memorability but does not create a registrable market under a brand application. Main market uncertainty: whether the operator deploys the TLD as a working identity across its properties or holds it largely defensively, which is the difference between the top and bottom of this band.