.trademark
Is .trademark a real TLD? Who’s applying to run it?
.trademark is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Internet DotTrademark Organisation Limited.
A narrow legal-niche address: IP firms and brand-protection services may use it, but few projects would make it their main identity.
trademark attorneys, IP service firms, and brand owners registering defensively; rarely a primary identity for an operating business
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
It is the same word for the same instrument in another script — a narrow legal-registration noun nobody brands themselves as, so the bet is identical: defensive and descriptive registrations driven by IP owners and the agents who file for them, not primary identity.
Same bet shape — an abstract legal-sector noun sold to law practices and legal-services vendors as a credibility label — but it is the whole professional field rather than one filing instrument, so its buyer pool is far broader.
Another generic one-word legal-domain noun whose success depends on practitioners treating the right-hand side as a professional credential; it differs in that a firm can plausibly live on it permanently, whereas a trademark-instrument string is mostly a per-asset registration.
What a .trademark domain is
.trademark is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .trademark domain extension real yet?
.trademark is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .trademark domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .trademark name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .trademark was .xn--czr694b, delegated on 22 May 2014.
Is .trademark a real TLD?
Not yet. .trademark is not in the DNS root, so nothing resolves under it. It’s here because .trademark is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Internet DotTrademark Organisation Limited · first recordedICANN
“IDOL2621T-T43818 · Internet DotTrademark Organisation Limited · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The string names a legal instrument rather than an industry, place, or product category, so the natural buyer set is small: IP law practices, trademark-search and brand-protection vendors, and mark owners who register their mark under it as a defensive or signalling move. By analogy with profession-descriptive strings such as .law and .legal, such TLDs tend to attract a modest base of practitioners and a larger defensive tail, with little evidence of serious projects adopting them as primary identities or of a liquid aftermarket (analogy, outcomes unknown here). The record shows one confirmed standard application, with a replacement application for the Chinese string 名片 naming it as primary; a non-brand, non-community application implies an open namespace, which limits any 'verified mark' credibility the word might otherwise carry. It is not in the 30-49 band because there is no volume-on-price registration dynamic to expect: the word is long, English-only, and suggests a legal status rather than an address people would want to type or promote. It is not in the 1-9 band because a real, if narrow, buyer group exists and defensive demand from mark holders is plausible for the next 5 years. Main market uncertainty: whether the registry positions it as a validated-mark namespace that brand-protection programs adopt defensively at scale, or as an open string that competes with many other descriptive TLDs for the same small group.