.track
Is .track a real TLD? Who’s applying to run it?
.track is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is NextGEN TLDs GmbH. XYZ named .track as a backup string for its .api application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. GoDaddy Registry named .track as a backup string for its .force application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A handy word for shipping, fitness and music uses, but more likely a secondary address than a brand's main home.
logistics, analytics and fitness products wanting a memorable tracking or status address, plus music artists and racing or athletics venues using it as a vanity word
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .force application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .api application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, dual-sense English verb-noun offered as an open utility namespace where the left label supplies the meaning, so it has to serve both a literal product industry and a verb-phrase call to action (game.watch / order.track) rather than one defined category of registrant.
Same bet: a common verb with a fitness/activity reading and an operational reading, sold on the hope that enough registrants will build phrase-style names on an action word with no single owning industry.
Same bet on a bare functional primitive — a verb describing a thing software does rather than a market segment — so its value depends on that function being branded at the TLD level instead of on a community or trade already identifying with the word.
What a .track domain is
.track is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under AI & tech. One application for it is on ICANN’s Reveal Day list.
Is the .track domain extension real yet?
.track is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .track domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .track name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .track was .watch, delegated on 23 January 2014.
Is .track a real TLD?
Not yet. .track is not in the DNS root, so nothing resolves under it. It’s here because .track is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“NA2631T-T11642 · Registry Services, LLC · replacement string of .force · Deactivated NTG2671T-T43826 · NextGEN TLDs GmbH · primary XL2625T-T58281 · XYZ.COM LLC · replacement string of .api · Deactivated”ICANN
- Band chosen: 30-49 (usable but limited). .track is a short, common English word with several live meanings — package and order tracking, analytics and event tracking, fitness tracking, music tracks, race and athletics tracks — which gives it real end-use appeal as a functional or secondary address (a shipping or status page, a tracker product, a song or playlist page). It is not in the 50-69 band because no single category treats a tracking or music address as a primary identity today; by analogy (flagged as analogy) to short generic-verb and generic-noun TLDs from the 2012 round such as .click, .link and .run, such strings tend to register at volume or on price and serve mostly as redirect, campaign or secondary addresses, with a thin aftermarket and weak brand signal, rather than becoming the home address of serious companies that still default to .com or .io. It is not in the 10-29 band because the word is neither a joke nor narrow: tracking is a recurring need across logistics, software, health and media, and the string works as an identity for a product whose whole purpose is tracking, so demand should be sustained rather than event-driven. On the record, one applicant (NextGEN TLDs GmbH) is confirmed with .track as its primary string; two further applications from GoDaddy Registry and XYZ are recorded as deactivated and listed .track as a replacement string for other primary applications, which neutrally suggests the string drew interest from several operators as a fallback option. Main market uncertainty: whether the operator positions .track as a premium, use-case-specific namespace that attracts logistics and analytics brands for customer-facing tracking pages, or as a low-price volume string, which by analogy tends to fill with defensive and speculative registrations and depresses perceived credibility.