.tofu
Is .tofu a real TLD? Who’s applying to run it?
- Journey To The West Corporation
A playful single-food web ending with a tiny plant-based niche; few serious businesses would make it their main address.
plant-based and vegan food brands, tofu makers, Asian-cuisine restaurants and food bloggers wanting a quirky, memorable address; hobbyists picking it up as a joke or vanity name
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “Humble bean curd, endlessly versatile.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a single, narrowly-defined consumable product noun whose registrant pool is producers, importers and category enthusiasts rather than a broad SMB population, so it lives or dies on whether one product category is identity-worthy enough to move people off .com.
Same bet: one specific food item as the whole namespace, sold to the makers and sellers of that item who would put their primary storefront identity on the food itself.
Same kind of string and job — a single foodstuff generic aimed at craft producers plus a culture of evangelists — but its buyer base is an order of magnitude larger and longer-established than a plant-protein staple's, so the volume assumption is much safer.
- Journey To The West Corporation · first recordedJourney To The West Corporation
“.tofu · Cuisine · “Humble bean curd, endlessly versatile.””Journey To The West Corporation