.therapy
Is .therapy a real TLD? Who’s applying to run it?
.therapy is contested: 7 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ Registry, GoDaddy Registry, Identity Digital, Emotiva, Radix, Phoenix Domain Partners and Link Freedom Group. Squarespace named .therapy as a backup string for its .trainer application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
Four of the seven already run TLDs, 44.40M names between them. Two run one of .therapy's closest 2012 strings: Identity Digital .rehab and Identity Digital .surgery. Emotiva, Link Freedom Group and Phoenix Domain Partners run none.
Will names sell?
A clear word for a big wellness field, but most therapists build on .com or directory profiles, so demand is real yet modest.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .therapy’s closest 2012 strings hold .physio 972, .rehab 2K and .surgery 2K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .physio, held 972 names, June 2026. .rehab held 2,343; .surgery held 1,830. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet almost exactly: a treatment-modality noun that a large, fragmented population of independent licensed practitioners would hang their primary identity on, with no single incumbent owning the word.
A care-modality noun sold to small independent clinics and practices in a fragmented, referral-driven health-services market, where the word itself is what the customer searches for.
Also a practice-type noun bought by individual clinicians putting their own name in front of it, though it carries a stronger facility/procedure sense and a narrower, more credentialed buyer pool than therapy's.
Where they meet elsewhere
Identity Digital and XYZ Registry face each other in 77 contests this round, .therapy included.
- Identity Digital × XYZ Registry
- Identity Digital × Link Freedom Group
- Identity Digital × GoDaddy Registry
- XYZ Registry × Link Freedom Group
- Identity Digital × Radix
solo and small-practice mental-health therapists, physical and occupational therapy clinics, teletherapy startups, and wellness brands wanting an instantly legible service label
What a .therapy domain is
.therapy is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Other category. 7 applications for it are on ICANN’s Reveal Day list.
Is the .therapy domain extension real yet?
.therapy is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .therapy domain?
You can’t yet. A .therapy name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .therapy was .physio, delegated on 19 June 2014.
Is .therapy a real TLD?
Not yet. .therapy is not in the DNS root, so nothing resolves under it. It’s here because .therapy is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Squarespace · first recordedICANN
- 4 applicants · first recordedICANN
- 3 applicants · now confirmedICANN
- Radix · first recordedRadix
- Phoenix Domain Partners · first recordedDomain Name Wire
- Link Freedom Group · first recordedLink Freedom Group
The source’s 8 linesHide the lines
EL2578-T58918 · Emotiva Ltd · primary · contention set 2026-231 LFGL2683T-T79768 · Link Freedom Group Ltd · primary · contention set 2026-231 MLG2688T-T30008 · 101130013 Saskatchewan Ltd. · primary · contention set 2026-231 NA2631T-T33266 · Registry Services, LLC · primary · contention set 2026-231 RTIS2674T-T50362 · Radix Technologies Inc SEZC · primary · contention set 2026-231 SRL2616T-T78639 · Squarespace Registry LLC · replacement string of .trainer · Deactivated TT2652T-T33391 · Toddler Logic, LLC · primary · contention set 2026-231 XL2625T-T84804 · XYZ.COM LLC · primary · contention set 2026-231
The source’s 7 linesHide the lines
EL2578-T58918 · Emotiva Ltd · primary · contention set 2026-231 LFGL2683T-T79768 · Link Freedom Group Ltd · primary · contention set 2026-231 MLG2688T-T30008 · 101130013 Saskatchewan Ltd. · primary · contention set 2026-231 NA2631T-T33266 · Registry Services, LLC · primary · contention set 2026-231 RTIS2674T-T50362 · Radix Technologies Inc SEZC · primary · contention set 2026-231 TT2652T-T33391 · Toddler Logic, LLC · primary · contention set 2026-231 XL2625T-T84804 · XYZ.COM LLC · primary · contention set 2026-231
“Radix has applied for these TLDs; we do not own or operate them today.”Radix
“Phoenix Domain Partners published 13 strings for which it says it has applied and paid the application fees.”Domain Name Wire
“.therapy · Lifestyle · “Feel better, live better.””Link Freedom Group
- Band chosen: 30-49, usable but limited. The string is an exact, high-salience match for a large and culturally ascendant service category spanning mental health, physical therapy, and wellness, which is why it sits above the 10-29 vanity band: there is a plausible steady registration base of practitioners and clinics who want a name that says what they do. It does not reach the 50-69 strong-niche band because, by analogy with professional-service TLDs such as .clinic, .dentist, .attorney and .care (analogy, not asserted data), these strings have tended to produce volume-or-price registrations rather than becoming the primary-identity default within their profession; practitioner discovery runs through directories, insurance networks, and referral platforms, which weakens the pull of a branded domain, and health-adjacent trust concerns push serious clinics toward conservative .com identities. Aftermarket value is likely thin outside a handful of generic one-word lefts-of-dot (analogy from comparable keyword TLDs). The applicant, Link Freedom Group, filed more than 300 strings in the ICANN 2026 round and lists this string under a Lifestyle category with the tagline "Feel better, live better.", suggesting broad-portfolio positioning rather than a health-vertical registry push, which is a neutral fact I read as pointing toward generic go-to-market rather than deep professional-channel adoption. Main market uncertainty: whether independent therapists, a fast-growing but directory-mediated profession, will treat their own website as a primary identity at all over the next 5 years, versus renting presence on platforms.