.swedbank
Is .swedbank a real TLD? Who’s applying to run it?
.swedbank is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Swedbank AB.
A private bank-brand namespace: useful to Swedbank as a trusted address, but nobody else can buy a name on it.
the applicant bank itself and its subsidiaries, for customer-facing and anti-phishing addresses; no third-party buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a single national retail bank moving its whole customer-facing identity onto its own shortened brand-plus-"bank" compound, which only works if the bank itself drives every visitor to it.
Also one incumbent retail bank's trademark compounded with "bank", applied for as the primary identity of a single corporate registrant with a defined home market and no third-party registrant demand.
Same single-bank dot-brand bet on a brand-plus-"bank" string, but the words are generic enough that the registrant is claiming a near-category phrase rather than a clearly proprietary name like Swedbank.
What a .swedbank domain is
.swedbank is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .swedbank domain extension real yet?
.swedbank is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .swedbank domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .swedbank name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .swedbank was .commbank, delegated on 22 June 2015.
Is .swedbank a real TLD?
Not yet. .swedbank is not in the DNS root, so nothing resolves under it. It’s here because .swedbank is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Swedbank AB · first recordedICANN
- Band 10-29 (vanity/narrow). The record shows a single confirmed brand-type application from Swedbank AB, so by analogy with other bank-brand TLDs from the earlier round this will be a closed namespace: the only party that can hold names is the brand, there is no aftermarket, and value is entirely end-use. Within that, banks are the one category where brand TLDs have, by analogy, found genuine primary-identity use (some European banks moved customer-facing sites onto their own TLD as a phishing-resistant trust signal), which is why this is not in the 1-9 band. It is not in the 30-49 band because registrations cannot happen at volume or on price at all, the brand signal reaches only Swedbank's own customers, and resale value is structurally zero. Main market uncertainty: whether the bank actually migrates primary customer traffic onto the TLD or leaves it as a defensive, redirect-only holding, which by analogy is the typical outcome for most brand TLDs.