.socialmedia
Is .socialmedia a real TLD? Who’s applying to run it?
.socialmedia is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is BestTLD Pty Ltd.
Who is applying, and what they run today
Will names sell?
A long, generic label for a space owned by big platforms; few serious projects would make it their main web address.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .socialmedia’s closest 2012 strings hold .social 50K, .marketing 30K and .realestate 14K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .social, held 50,268 names, June 2026. .marketing held 29,572; .realestate held 14,190. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet in shorter form: an open generic sold to the whole social-web ecosystem, where agencies, tools and brand presences put their primary identity on a category word nobody owns.
A discipline-generic aimed at practitioners and agencies who trade on the industry label itself, which is precisely the buyer .socialmedia depends on.
The structural twin: a two-word compound industry generic whose entire thesis is that the precise trade term outsells cheaper near-substitutes (.estate/.realty there, .social/.media here).
social media managers, agencies, and brands wanting a labeled hub for their social presence, plus creators and link-in-bio style pages; largely a secondary or campaign address rather than a primary identity.
What a .socialmedia domain is
.socialmedia is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Culture category. One application for it is on ICANN’s Reveal Day list.
Is the .socialmedia domain extension real yet?
.socialmedia is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .socialmedia domain?
You can’t yet. A .socialmedia name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .socialmedia was .social, delegated on 14 January 2014.
Is .socialmedia a real TLD?
Not yet. .socialmedia is not in the DNS root, so nothing resolves under it. It’s here because .socialmedia is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“Cyril Frémont, CEO at web.best and .Best, has publicly revealed 10 proposed top-level domain applications for ICANN's 2026 new gTLD round.”DNForum
- Band 10-29 (vanity/narrow). The string is a two-word compound of eleven characters that describes a category rather than naming an actor in it: the entities the name evokes are the major social platforms, which already own their brands on legacy TLDs and have no reason to move, so the buyer is pushed to the periphery (agencies, brand social hubs, campaign microsites). The announced example use, nike.socialmedia, illustrates the intended pattern of brand.socialmedia as a labeled pointer to a company's social presence, which by construction is a secondary address, not a primary identity. It is not in the 30-49 band because that band implies registrations at volume or on price with real if weak utility; by analogy with other long compound descriptive TLDs, long two-word strings tend to underperform their shorter single-word siblings, and the shorter analog .social already serves the community/creator use case with a more flexible meaning, leaving .socialmedia with little residual demand (analogy-based inference). It is above the 1-9 band because a real, if shallow, market plausibly exists over the next 5 years: agencies and brands do buy descriptive labels for campaign and hub pages, and the creator economy keeps generating demand for presence pages (analogy to how descriptive marketing-oriented TLDs pick up steady low-volume registrations). The applicant operates an existing delegated TLD (.best, IANA-delegated 2014, run as a live namespace per the operator since 2018) with CentralNic as technical backend, which is neutral-to-positive for the string actually reaching market, but does not change the demand picture. Main market uncertainty: whether brand social-hub pages become a real convention that companies adopt at scale (which would pull this toward the 30-49 band) or remain an occasional gimmick; secondarily, whether pricing targets defensive brand registrations rather than end-use, which would cap genuine primary-identity adoption near zero.