.simplii
Is .simplii a real TLD? Who’s applying to run it?
.simplii is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is CIBC.
A single-company brand name space: useful to its owner as a trusted address, with no market for anyone else to buy into.
the applicant itself and its own products and customers, as a closed brand namespace; no outside buyers
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a large incumbent retail bank putting its separately branded, direct-to-consumer digital banking arm on its own coined name, so the TLD's value depends entirely on that sub-brand's marketing budget rather than on any word meaning.
A single financial institution's consumer-facing direct-bank brand made from a short, friendly, non-descriptive word, betting that a branded namespace reinforces a deposit-gathering identity that has no branch network to anchor it.
Also an invented, meaning-free, vowel-ended consumer-finance brand with exactly one possible registrant and no secondary demand, though it is a card issuer's standalone brand rather than a major bank's digital banking arm.
What a .simplii domain is
.simplii is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .simplii domain extension real yet?
.simplii is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .simplii domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .simplii name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .simplii was .ubank, delegated on 18 August 2016.
Is .simplii a real TLD?
Not yet. .simplii is not in the DNS root, so nothing resolves under it. It’s here because .simplii is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- CIBC · first recordedICANN
“CM2687T-T70607 · Canadian Imperial Bank of Commerce · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified record shows one application of ICANN type 'brand' by a bank, with no contention, so the realistic form over the next 5 years is a closed dot-brand: the registry operator registers names for its own use and third parties cannot buy addresses, which means no aftermarket at all. The string reads as a coined brand name with no generic or dictionary meaning, so it carries no independent demand beyond the brand that owns it. It is not in the 30-49 band because that band requires registrations at volume or on price by outside buyers, and a closed brand TLD has none. It is not in the 1-9 band because a financial-services brand can derive genuine utility from an address it fully controls (customer-facing links that cannot be spoofed under the TLD, consolidated identity), and by analogy earlier-round dot-brands in banking and finance have in some cases been used as live primary addresses rather than left dormant; that is an analogy, not a verified outcome for this string. The main market uncertainty is whether the owner actually migrates its customer-facing identity onto the TLD or keeps it as a defensive, lightly used asset, since by analogy many dot-brands from the earlier round saw little or no public use; usage intent is unknown from the record.