.shortvideo
Is .shortvideo a real TLD? Who’s applying to run it?
Nobody is chasing .shortvideo, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
Short video is huge, but it lives inside apps; a long descriptive web address adds little identity or resale value for creators.
creators, multi-channel networks, and marketing agencies in the short-form video economy wanting a descriptive landing-page address; secondarily video tool startups
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “Stories told in seconds, watched by millions.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly one level broader: an unowned generic naming a media format, sold to the people who make and distribute that format, whose value depends on the format's name being the identity anyone in it would claim.
Also a format-identity play for online video buyers, but it bets on vernacular/metonym recognition rather than a literal category noun, so it wins attention the way a slang term does instead of the way a plain description does.
Another delivery-format generic aimed at creators and platforms defined by how their content is consumed, though 'stream' is a mode of transport that many industries can borrow while 'shortvideo' is pinned to one content shape.
What a .shortvideo domain is
.shortvideo is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody is chasing .shortvideo today. The applicants that claimed it are out.
Is the .shortvideo domain extension real yet?
.shortvideo is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .shortvideo domain?
You can’t yet. A .shortvideo name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .shortvideo was .video, delegated on 25 December 2014.
Is .shortvideo a real TLD?
Not yet. .shortvideo is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .shortvideo and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.shortvideo · Digital Commerce · “Stories told in seconds, watched by millions.””Journey To The West Corporation
- The underlying market (short-form video) is enormous, but its participants build identity on platforms, not standalone domains — a structural mismatch for a TLD. By analogy, single-word media TLDs like .video and .tv show that even shorter, cleaner strings struggle to become primary identities outside niches, and by further analogy, long compound descriptive TLDs (.accountants-style strings) have tended toward thin registration bases and near-zero aftermarkets; an 11-character compound sits at the weak end of that pattern. The applicant is a Beijing-based portfolio filer with a published list of 323 submitted strings (stated neutrally), which suggests broad speculative coverage rather than a committed vertical registry push, tempering adoption expectations. This lands in the 10-29 band: not 30-49 because there is no plausible volume or price-driven registration engine for so long a string, and not 1-9 because the category is culturally dominant enough that some agencies, MCNs, and campaign microsites would plausibly register names over the next 5 years. Main market uncertainty: whether China's short-video commerce ecosystem (MCNs, livestream-selling agencies) develops any habit of using descriptive Latin-script domains for off-platform landing pages, which could lift demand above the vanity floor.