.shopify
Is .shopify a real TLD? Who’s applying to run it?
.shopify is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Shopify.
A closed brand domain for Shopify's own use; no outside buyer can register one, so its value sits with the company, not a market.
the applicant itself and, potentially, merchants hosted on its platform if it chose to issue store addresses under the string; there is no open buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are a commerce-platform company's own corporate brand, where the people who would actually put their identity on the string are third-party merchants selling through the platform rather than the applicant itself.
Same bet of a small-business web-presence vendor turning its brand into the namespace its own customers publish under, so the string only works if merchants accept a vendor-branded identity instead of their own domain.
A SaaS company brand whose buyers are the same small-business owners, betting that a software vendor's name is a credible place for customer-facing services, though it is back-office software rather than storefronts.
What a .shopify domain is
.shopify is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .shopify domain extension real yet?
.shopify is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .shopify domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .shopify name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .shopify was .alibaba, delegated on 16 January 2016.
Is .shopify a real TLD?
Not yet. .shopify is not in the DNS root, so nothing resolves under it. It’s here because .shopify is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Shopify · first recordedICANN
“STUI2650T-T30996 · Shopify Technology (USA) Inc. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified facts show a single confirmed application of ICANN type 'brand' from Shopify Technology (USA) Inc., which on its face means a closed namespace where only the operator and its affiliates hold names. There is no open registration and therefore no aftermarket, so resale/brand strength for a third-party buyer is effectively nil over the next 5 years. It is not in the 30-49 band because that band presumes registrations happening at volume or on price, which a closed brand string does not offer to anyone outside the company. It is not in the 1-9 band because the end-use utility to the one best-fit holder is real: a commerce platform could plausibly use the string for product, support, or merchant-facing addresses, and by analogy (flagged as analogy) some 2012-round brand TLDs have been put to visible operational use while many others remained lightly used or dormant. The string is short, distinctive, and strongly tied to online selling, which supports a position near the top of the band. Main market uncertainty: whether the operator uses the string as a working namespace (for example, issuing addresses to hosted merchants, which would turn it into a quasi-category namespace) or holds it defensively with minimal public use, as is common for brand TLDs by analogy.