.shiro
Is .shiro a real TLD? Who’s applying to run it?
.shiro is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is SHIRO Co., Ltd..
A single-company brand domain: useful to its owner as a web identity, but nothing for anyone else to buy or resell.
the applicant company itself, for its own sites, products and campaigns; no third-party registrants are expected on a brand-type TLD
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .shiro: a short romanized Japanese common word carried into Latin-script DNS, where the string names no industry and no community, so its whole value rests on the word itself being pleasant and ownable enough that a registry (or the single company that already carries the word as its name) can make it an identity.
Also a Japanese word rendered in three or four Latin letters and sold on cultural resonance rather than category membership — a bet that an evocative foreign-language term with no industry attached can recruit registrants who want the feeling of the word, with the same risk that non-speakers read it as a meaningless coinage.
If .shiro is read as its plainest sense (the colour white), this is the structural twin: a bare colour adjective with no profession, product category or constituency behind it, so it only works if the word is appealing enough on its own for strangers to put a primary identity on it.
What a .shiro domain is
.shiro is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .shiro domain extension real yet?
.shiro is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .shiro domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .shiro name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .shiro was .sakura, delegated on 2 July 2015.
Is .shiro a real TLD?
Not yet. .shiro is not in the DNS root, so nothing resolves under it. It’s here because .shiro is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- SHIRO Co., Ltd. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows one application, by SHIRO Co., Ltd., with ICANN application type 'brand' and a category tag of none recorded; the applicant's line of business is unknown from the facts. A brand-type TLD is, by analogy with the brand TLDs of the earlier round, operated as a closed namespace where only the brand and its affiliates register names, so the 'best-fit buyer' is the applicant itself and the value of an address is its utility as a primary identity for the company's sites and campaigns. The string itself reads as a common Japanese word (plausibly 'white' or 'castle', by linguistic analogy rather than record fact), which would give it some generic appeal if it were open, but a brand-type application is assumed to stay closed. It is not in the 30-49 band because there is no volume registration, no third-party registrant base and no aftermarket at all; it is not in the 1-9 band because a committed brand operator does get real, if narrow, primary-identity use from its own TLD, and by analogy some earlier-round brand TLDs became the company's main web address while many others sat unused. Main market uncertainty: whether the applicant actually migrates its primary web presence onto .shiro or keeps it as a defensive or campaign-only namespace, which is the difference between the top and bottom of this band.