.secom
Is .secom a real TLD? Who’s applying to run it?
.secom is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is SECOM CO., LTD..
A company-owned namespace: useful to one brand for its own sites, with no public registrations and no resale market.
the applicant company itself and its business units, using the string for official sites, services and customer-facing addresses under its own name
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are the corporate name of an incumbent security company applied for as its own single-registrant identity, so the bet is purely that an established security vendor's brand equity is worth owning as a namespace rather than that any category demand exists.
Same bet shape as .secom: a coined, home-market Japanese services brand (invented contraction, meaningless as a dictionary word) betting that domestic brand recognition carries a dot-brand, with no generic fallback value if the brand never uses it.
Shares the string construction exactly — a clipped security/communications coinage of the same length and register — but the bet differs because it reads as an industry-term string rather than one company putting its primary corporate identity on it.
What a .secom domain is
.secom is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .secom domain extension real yet?
.secom is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .secom domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .secom name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .secom was .symantec, delegated on 3 December 2015.
Is .secom a real TLD?
Not yet. .secom is not in the DNS root, so nothing resolves under it. It’s here because .secom is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- SECOM CO., LTD. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single application typed "brand" by SECOM CO., LTD., and the string is the applicant's own corporate name, so this is a closed, single-registrant namespace rather than a public TLD. Value to its best-fit buyer (the brand) is real but bounded: a dot-brand can serve as a trusted primary identity for official pages, product portals and anti-phishing signalling, and by analogy (flagged as analogy) earlier-round dot-brands that actually migrated traffic have found that utility, while many others stayed defensive or dormant. It is not in the 30-49 band because there are no volume or price-driven registrations at all: no third party can buy an address, so there is no aftermarket and no brand signal available to anyone but the owner. It is not in the 1-9 band because the owner does have a realistic, if narrow, use: a corporate namespace it fully controls, which some brands adopt as their primary web identity. Main market uncertainty: whether the owner will actually migrate meaningful customer-facing properties to the string or hold it defensively; the record gives no indication either way, and a defensively held dot-brand sits at the bottom of this band.