.safari
Is .safari a real TLD? Who’s applying to run it?
.safari is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is KeNIC.
A tidy fit for safari lodges and tour operators, but a small market that mostly already lives on .com and country domains.
safari tour operators, lodges, camps and wildlife-travel agencies in East and Southern Africa, plus travel marketers selling safari packages abroad
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a single named travel-experience noun whose buyers are the operators and sellers whose entire business is that one kind of trip, so the string doubles as their category and their sales pitch.
The generic parent of the identical buyer set — tour operators putting their primary identity on the word for the experience they sell — differing only in being the broad category rather than one experience within it.
Also a one-activity leisure vertical where lodges, guides and gear sellers self-identify by the activity word, but it leans on a destination/equipment retail market rather than a single packaged-trip operator trade.
What a .safari domain is
.safari is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .safari domain extension real yet?
.safari is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .safari domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .safari name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .safari was .cruises, delegated on 4 February 2014.
Is .safari a real TLD?
Not yet. .safari is not in the DNS root, so nothing resolves under it. It’s here because .safari is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- KeNIC · first recordedICANN
“KNIC2550-T86937 · Kenya Network Information Centre · primary”ICANN
- Band chosen: usable but limited (30-49). The string is the exact product-category word for a real, well-defined commercial segment, so a lodge, camp or park name on .safari reads naturally as a brand and would plausibly serve as a primary identity for some operators. It is not a strong niche TLD (50-69) because, by analogy with travel-vertical TLDs such as .travel, .tours and .vacations, these strings have tended to see thin registration volume and few operators switching away from .com or their national ccTLD, so adoption would need explaining rather than being self-evident inside the category; the buyer pool is also geographically concentrated and skews toward small businesses with modest domain budgets, which limits aftermarket depth. It is not vanity or joke (10-29) because the demand is commercial rather than event-driven and the word carries genuine descriptive credibility for the intended use. The verified facts record a single application on the record from KeNIC (Kenya Network Information Centre), status confirmed, filed under the Applicant Support Program, with .album recorded as its replacement string; an operator rooted in a core safari market is a neutral positive for regional channel reach over the next 5 years, though the facts give no data on pricing, policy or marketing plans. Main market uncertainty: whether safari operators treat a vertical TLD as a credibility upgrade or as a confusing departure from .com and .co.ke, and whether the string's strong secondary association with a well-known web browser dilutes its meaning for consumers outside the travel context. Any count, price or share figure for the analogous TLDs is unknown here; the comparison is by analogy only.