.roblox
Is .roblox a real TLD? Who’s applying to run it?
.roblox is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Roblox Corporation.
A closed company-only namespace: useful to Roblox for its own links, but nobody else can buy or resell an address on it.
the applicant itself (Roblox Corporation) for its own product, creator and campaign links; no third-party buyers, since a brand TLD is closed to the public
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a coined, owner-exclusive gaming-platform brand where the string is worthless to anyone else and only pays off if the platform's existing player/developer base already treats that word as a destination.
Same bet: a single company's invented game-platform wordmark applied for as its own namespace, betting that an installed base of players and third-party studios will accept addresses issued under the platform owner's name.
Same bet in kind — a coined company name that IS the social-gaming platform it runs, carrying third-party developers under it — but a smaller, regionally-bounded and more opaque mark rather than a globally recognized consumer gaming brand.
What a .roblox domain is
.roblox is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .roblox domain extension real yet?
.roblox is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .roblox domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .roblox name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .roblox was .playstation, delegated on 7 November 2015.
Is .roblox a real TLD?
Not yet. .roblox is not in the DNS root, so nothing resolves under it. It’s here because .roblox is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Roblox Corporation · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The verified-facts block records one application, by Roblox Corporation, with ICANN application type "brand"; a brand TLD is closed, so the only buyer is the applicant and there is no aftermarket by construction. It is not in the 30-49 band because that band presumes registrations at volume and at least a thin aftermarket, neither of which exists for a closed brand string. It is not in the 1-9 band because the string names a large, widely recognised platform with a creator ecosystem, so there is a plausible end-use: short canonical links for experiences, creators or campaigns on a namespace the company fully controls, which carries real utility if deployed. By analogy (flagged as analogy), many brand TLDs from the earlier round were held defensively and saw little public use, while a minority were actively used for product links and redirects; outcomes for .roblox over the next 5 years will likely fall somewhere in that range, with trust and anti-phishing control being the most concrete benefit. Main market uncertainty: whether the company uses the string as a visible primary identity for its platform and creators, or keeps it as a defensive, lightly used asset.