.reno
Is .reno a real TLD? Who’s applying to run it?
Nobody has applied for .reno in its own right, as of 7 October 2026. Phoenix Domain Partners named .reno as the replacement string of its .connect application.
A niche address for home-renovation businesses, with a city-name double meaning; memorable but rarely a serious primary identity.
home-renovation contractors, remodelers and DIY/renovation media who want a short vertical address, plus a thin secondary pool of businesses tied to the city of Reno
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a single mid-size Nevada city's own name sold as a civic/commercial identity namespace, where value depends on local hotels, casinos, agencies and residents choosing to re-badge off .com for hometown signalling rather than on any national category demand.
A US city-name string whose only buyers are businesses and residents whose primary identity is that one metro, so it lives or dies on the same thing .reno does: whether a city's local market has enough brand pride and SMB density to sustain a namespace.
Also a lone US city string betting that civic identity converts into registrations, but the parallel is looser because a top-tier metro with national recognition, universities and a much larger business base carries an easier version of the same bet than a small-market city does.
What a .reno domain is
.reno is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. Nobody has applied for .reno in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .reno domain extension real yet?
.reno is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .reno domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .reno name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .reno was .vegas, delegated on 31 March 2014.
Is .reno a real TLD?
Not yet. .reno is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .reno as part of an application for another string. Every entry on this page links to its source.
- Phoenix Domain Partners · first recordedICANN
“MLG2688T-T93360 · 101130013 Saskatchewan Ltd. · replacement string of .connect”ICANN
“MLG2688T-T61684 · 101130013 Saskatchewan Ltd. · replacement string of .beach · Deactivated XL2625T-T45963 · XYZ.COM LLC · replacement string of .mart · Deactivated”ICANN
“Phoenix Domain Partners published 13 strings for which it says it has applied and paid the application fees.”Domain Name Wire
- Band chosen: 10-29 (vanity/narrow). The string carries two readings: 'reno' as colloquial shorthand for renovation, and Reno as a city name. The record shows a single standard (non-geographic) application, filed as a replacement string for .connect by Phoenix Domain Partners (legal name 101130013 Saskatchewan Ltd.); the standard type suggests the renovation reading is the intended market, and the applicant's Canadian base is consistent with that slang being most natural in Canada and Australia. Renovation is a large, fragmented, local-service vertical, but by analogy (flagged as analogy) construction- and trade-adjacent TLDs such as .contractors, .construction, .repair and .build have produced modest registration bases and thin aftermarkets, with most contractors defaulting to .com and a local-SEO web presence. The double meaning dilutes the brand signal in both directions: renovation firms outside slang-using regions may not read it as renovation, and Reno-based businesses may hesitate at a TLD not run as a city namespace. Not in 30-49 because I do not see registrations reaching volume without heavy price promotion, and the string reads as a vanity hack to most buyers; not in 1-9 because a real trade vertical and a real city affinity each supply some genuine primary-identity demand (a remodeler using 'smith.reno' is plausible). Main market uncertainty: whether 'reno' as renovation shorthand is widely enough understood in the United States and other large English-language contractor markets to drive adoption beyond Canada and Australia, and whether the city reading creates confusion or a usable second demand pool. Specific registration counts, pricing and outcomes for the analogous TLDs are unknown here and are not asserted.