.remax
Is .remax a real TLD? Who’s applying to run it?
.remax is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is RE/MAX, LLC.
A company-owned name space for one real estate brand; useful inside its franchise network, but no one else can buy an address on it.
the applying real estate franchisor and its affiliated offices and agents, as a controlled internal naming layer rather than a public namespace
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a residential real-estate brokerage franchise brand taking its own name as a TLD, where the people who would actually put identity on it are franchised offices and affiliated agents rather than the corporate owner, so the string only works if the franchise network can be made to adopt head-office naming.
A real-estate brokerage company's own corporate brand as the string — a closed, single-owner namespace whose value rests entirely on the firm's existing brand equity and its ability to push naming down to offices and brokers.
Another brokerage-firm house brand (as an initialism rather than a coined word), the same company-identity bet in the same industry, but held by a centrally employed professional-services firm rather than a loose franchise network, so adoption is an internal rollout rather than a channel-persuasion problem.
What a .remax domain is
.remax is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .remax domain extension real yet?
.remax is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .remax domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .remax name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .remax was .rightathome, delegated on 21 July 2016.
Is .remax a real TLD?
Not yet. .remax is not in the DNS root, so nothing resolves under it. It’s here because .remax is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- RE/MAX, LLC · first recordedICANN
- Band chosen: 10-29 (narrow). The record shows a single confirmed application of ICANN type brand from RE/MAX, LLC, with no contention; brand-type TLDs are generally operated for the applicant's own use, so the best-fit buyer is the brand and its network, and there is no open market or aftermarket for third parties. It is not in the 30-49 band because that band presumes registrations at volume or on price to a public, which a brand-type string does not offer, and the TLD itself carries no resale value. It is not in the 1-9 band because a franchised real estate network is one of the more plausible end uses for a brand TLD: by analogy (flagged as analogy), 2012-round brand TLDs that found sustained use tended to be ones with many affiliated outlets or agents who could each be given a short, trusted address, and a real estate franchisor fits that shape better than most single-site corporate brands. Also by analogy, many 2012-round brand TLDs saw little or no public use and some were later retired, so the realistic outcome over the next 5 years ranges from a dormant defensive holding to an active agent/office naming scheme. Main market uncertainty: whether the franchisor will actually route agent and office identities onto the TLD rather than keeping them on existing second-level domains, which decides whether the string becomes a live identity layer or a defensive registration. Network size, prior domain practices, and brand-TLD usage rates are unknown; none appear in the verified-facts block.