.push
Is .push a real TLD? Who’s applying to run it?
.push is not contested. One applicant has said publicly that it applied to run it, and nobody else has, as of 15 August 2026. It is Link Freedom Group.
A catchy verb for marketing and notification tools, but most serious projects would treat .push as a side domain, not their main address.
notification-platform and messaging-API vendors, growth-marketing and promo-campaign teams, plus developers who like the git-push and push-notification wordplay for tools and side projects.
In LFG's published list of 300+ strings submitted before the ICANN window closed on 2026-08-12. Their catalog tagline: “Spread the word, grow the buzz.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, imperative English action verb with no owner and no category, sold as a call-to-action construction (yourbrand.push / yourbrand.click) to marketers, link/CTA services and generic registrants, which only works if buyers will pay for a verb rather than a noun that describes what they are.
Same bet: a one-syllable everyday verb that carries a second, technical meaning in dev/ops (run a job, push to prod) plus a fitness/motivational read, so the registry is betting on multi-audience verb utility rather than owning a defined market segment.
Same kind of string doing the same double duty — a plain verb that is also developer/CI vocabulary — but it leans harder on one legible vertical (construction and build pipelines) than .push, whose meanings stay diffuse.
What a .push domain is
.push is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under AI & tech. One applicant has said publicly that it applied for .push.
Is the .push domain extension real yet?
.push is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .push domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .push name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .push was .click, delegated on .
Is .push a real TLD?
Not yet. .push is not in the DNS root, so nothing resolves under it. It’s here because an applicant said publicly that it applied for .push in the ICANN 2026 new gTLD round. Every claim on this page links to its source.
- Link Freedom Group · first recordedLink Freedom Group
“.push · Commerce · “Spread the word, grow the buzz.””Link Freedom Group
“LFG voluntarily published its full list of submissions ahead of ICANN’s official Reveal Day.”PR Newswire (Link Freedom Group)
“Top level domain registry Link Freedom Group (LFG) has disclosed more than 300 strings submitted as part of the ICANN new top level domain name program.”Domain Name Wire (Andrew Allemann)
- Band chosen: 30-49, usable but limited. The string is a common English verb with two genuine resonances: push notifications / messaging infrastructure (a real product category where 'push' is the literal term of art) and promotional marketing, which matches the applicant's stated Commerce framing and tagline ('Spread the word, grow the buzz.'). That gives it more semantic grip than an arbitrary syllable, and short verb-plus-product combos (app.push, deals.push style constructions) are plausible for campaign pages and developer tools. It does not reach the 50-69 strong-niche band because, by analogy with other single-verb generic TLDs such as .click, .link, and .buzz (analogy flagged), demand for this shape has tended to skew toward volume and price-driven registrations with heavy defensive or throwaway use, weak brand signal, and thin aftermarkets; no notification or marketing vendor community has visibly rallied around a verb TLD as a primary identity in a way that would let adoption go unexplained. It sits above the 10-29 vanity band because the word maps to real, sustained commercial activity (messaging infrastructure, growth marketing) rather than a joke or an event, so a steady baseline of functional registrations is plausible over the next 5 years. Applicant facts are neutral context: the string is one entry among more than 300 filed by Link Freedom Group in the 2026 round, which suggests portfolio economics rather than a single-string community push, informing (not discounting) adoption likelihood. Main market uncertainty: whether notification/messaging developer tooling adopts .push as a live endpoint or identity convention, versus the TLD settling into discount-priced campaign and redirect use.