.purpose
Is .purpose a real TLD? Who’s applying to run it?
Nobody has applied for .purpose in its own right, as of 7 October 2026. Intercap named .purpose as the replacement string of its .impact application.
A meaningful word for purpose-driven brands and nonprofits, but it reads as a slogan, not an address, so demand stays thin.
purpose-driven brands, impact ventures, foundations, coaches and ESG consultancies who want the word in their identity, plus a few phrase buyers (on.purpose, with.purpose)
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .purpose: an abstract virtue word with no product category underneath it, where all demand rests on mission-driven orgs and people wanting to stake their primary identity on an ideal rather than on what they sell.
Also an emotive abstraction sold on meaning rather than category membership, so its registrants self-select by values; it differs in that "heart" carries a concrete literal (cardiac/health) fallback that "purpose" has no equivalent of.
Another single abstract-state noun that nobody owns and that any brand or cause can claim, betting on breadth of resonance instead of a defined buyer; it is weaker as a parallel because its mass lifestyle/insurance pull gives it commercial demand .purpose cannot assume.
What a .purpose domain is
.purpose is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. Nobody has applied for .purpose in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .purpose domain extension real yet?
.purpose is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .purpose domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .purpose name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .purpose was .giving, delegated on 6 August 2015.
Is .purpose a real TLD?
Not yet. .purpose is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .purpose as part of an application for another string. Every entry on this page links to its source.
- Intercap · first recordedICANN
“IRI2679T-T75873 · Intercap Registry Inc. · replacement string of .impact”ICANN
“EDI2665T-T28371 · Endpoint Domains, Inc. · primary IRI2679T-T96997 · Intercap Registry Inc. · replacement string of .wiz · Deactivated NA2626T-T63059 · ShortDot (Ireland) Limited · replacement string of .ask · Deactivated XL2625T-T48604 · XYZ.COM LLC · replacement string of .con · Deactivated”ICANN
- Band chosen: 30-49 (usable but limited), at its floor. .purpose is an abstract aspirational noun, and by analogy the closest existing TLDs are sentiment words such as .love, .fun, .care, .faith and the social-good set (.eco, .ngo, .foundation, .charity, .social): these are inferences from analogy, and my read is that they achieved modest registration bases, little primary-identity use outside a small motivated group, and thin aftermarkets. It is not in the 50-69 band because there is no category where 'name.purpose' is the expected address; purpose-driven business is a positioning, not a sector, and buyers in that movement already use .org, .com, .co and .eco. It is not in the 10-29 band because the word is serious rather than jokey, there is a real buyer group (impact ventures, foundations, coaching, ESG advisory) for whom it is a plausible primary identity, and a handful of phrase names (on.purpose, with.purpose, our.purpose) carry some aftermarket interest. Verified facts: one standard application on the record, from Intercap Registry Inc., filed as a replacement string for .impact, with zero contention; this suggests it would be marketed alongside social-good positioning, and as a replacement string it would likely reach market only if the primary does not, which neither adds nor removes demand for the word itself. Main market uncertainty: whether registrars will surface an abstract-noun TLD on storefronts at a low enough price to generate volume (which could lift it into the middle of the band), or whether it is positioned premium and stays a few-thousand-name vanity namespace (which would drop it below 30).