.pubg
Is .pubg a real TLD? Who’s applying to run it?
.pubg is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is KRAFTON, Inc..
A single-company game brand's own namespace: handy for its official sites, but nobody else can build a business on it.
the applicant itself and its game studios, esports and regional publishing arms, using sub-names for official sites, events and launches
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Both are a single entertainment-franchise title owned by one rights-holder betting its own property name becomes the home for a fandom's identity, rather than the company behind it taking its corporate name.
Same bet shape of a gaming product brand (not the parent company's name) carrying player-facing identity, but it covers a whole hardware platform and its catalogue instead of one game title.
Also a games-division product brand distinct from its owner's corporate string, aimed at a player base, but as an ecosystem/console umbrella rather than a single franchise's name.
What a .pubg domain is
.pubg is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .pubg domain extension real yet?
.pubg is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .pubg domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .pubg name can only be registered after that, once the string is delegated and its registry opens.
Is .pubg a real TLD?
Not yet. .pubg is not in the DNS root, so nothing resolves under it. It’s here because .pubg is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- KRAFTON, Inc. · first recordedICANN
- Band 10-29 (vanity/narrow). The record shows one confirmed application from KRAFTON, Inc. filed as a brand type, which means the string names a specific video-game franchise rather than a generic word, and the best-fit buyer is the brand owner alone. Judged as generally available in market, its value is end-use only: a gaming franchise could plausibly run official properties (store, esports, regional portals, patch and event pages) on memorable sub-names, and a franchise identity is more likely than most corporate names to be typed by fans. That is why it is not in the 1-9 band: there is a realistic, if captive, use. It is not in the 30-49 band because there are no volume or price-driven registrations from third parties, no resale market, and the brand signal is only as strong as the franchise itself, which is a single product line. By analogy (flagged as analogy) most 2012-round brand TLDs have been used lightly or kept as defensive holdings, with a minority running real redirects or microsites; a game publisher sits closer to the engaged minority than a bank or an insurer does, but the pattern still points to vanity-tier value within 5 years. Specific adoption figures for the franchise and for comparable brand TLDs are unknown to me within the rules here. Main market uncertainty: whether the applicant actually migrates primary fan-facing properties onto the string rather than parking it behind existing second-level domains.