.prosperity
Is .prosperity a real TLD? Who’s applying to run it?
Nobody is chasing .prosperity, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
A feel-good word, not a market: fine for wealth-themed campaigns, but few serious brands would make .prosperity their home.
wealth-manifestation and financial-wellness brands, prosperity-gospel and self-help projects, and marketers running festival or fortune-themed campaigns, especially toward Chinese and diaspora audiences
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “The wish behind every red envelope and lantern.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an abstract wealth-aspiration word with no natural class of registrants who literally are the string, so the registry has to manufacture emotive demand from financial-services and status-signalling buyers rather than serve an existing category.
Also an aspirational-state word sold as a feeling rather than a category, but it has a real anchor industry (premium retail) that would put its identity on it, where prosperity has only diffuse wealth/faith/wellness sentiment.
The same open-registry bet on a pure abstract virtue noun whose value is resonance rather than fit, with no business type for which it is the accurate self-description, though love has far broader mass-consumer pull than prosperity's narrower financial connotation.
What a .prosperity domain is
.prosperity is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody is chasing .prosperity today. The applicants that claimed it are out.
Is the .prosperity domain extension real yet?
.prosperity is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .prosperity domain?
You can’t yet. A .prosperity name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .prosperity was .rich, delegated on 18 January 2014.
Is .prosperity a real TLD?
Not yet. .prosperity is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .prosperity and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.prosperity · Festival & Fortune · “The wish behind every red envelope and lantern.””Journey To The West Corporation
- Placed in the 10-29 band (vanity/narrow): 'prosperity' is an abstract aspiration, not a category label, and at ten characters it fights the strong market preference for short strings. By analogy, sentiment TLDs like .rich, .luxury, and .best drew thin primary-identity adoption despite positive meaning, while the auspicious-word successes in the Chinese retail market (.vip, .top) were very short strings — flagged as analogy in both cases, since I have no figures for any of them. It is not in the 30-49 band because there is no visible buyer group that registers such strings at volume or on price, and not in the 1-9 band because an auspicious dictionary word will plausibly attract some festival, feng-shui, and wealth-coaching registrations over 5 years. Main market uncertainty: whether Chinese retail demand for auspicious domains extends to long English words at all, or stays with short strings and han-script IDNs.