.product
Is .product a real TLD? Who’s applying to run it?
.product is not contested. One application for it is on ICANN’s Reveal Day list, as of 8 October 2026. It is Intercap. Intercap named .product as a backup string for its .brand application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. CORE Association named .product as a backup string for its .dpp application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. Link Freedom Group named .product as a backup string for its .idea application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
Who is applying, and what they run today
Two of the 3 are tied to a registry that runs TLDs today. Link Freedom Group, Intercap and CORE Association filed 232 applications between them across the round.
Will names sell?
A clear commerce word, but few businesses would make .product their main address; expect budget signups, not strong brands.
Last round the AI scored the 2012 strings blind to their fate. Strings it scored 60 or more hold a median 27,168 names today; those under 30, a median of 30. .product’s closest 2012 strings hold .store 2.34M, .business 38K and .design 119K.
The nearest 2012 strings, and how many names each holds today
The closest 2012 string, .store, held 2,335,965 names, June 2026. .business held 37,863; .design held 118,808. Chosen by AI from every string in the 2012 round, without being told what happened to any of them.
Same bet: an unowned, maximally generic commerce noun sold to merchants and brands as a descriptive keyword identity, where value depends entirely on registry/registrar push rather than any group whose name it already is.
Same bet at the same altitude of abstraction — a universal commercial noun so broad it describes everyone and identifies no one, which is exactly the weakness .product inherits against .com.
Parallel dual-audience bet: a generic noun that is both a commercial output and a professional discipline, so the buyer is a craft community (design shops then, product studios and PMs now) putting its trade identity on the string.
e-commerce sellers, D2C makers, and product teams wanting launch pages or per-product microsites (brand.product) rather than a primary company identity
What a .product domain is
.product is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, in our Commerce category. One application for it is on ICANN’s Reveal Day list.
Is the .product domain extension real yet?
.product is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .product domain?
You can’t yet. A .product name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .product was .store, delegated on 22 February 2016.
Is .product a real TLD?
Not yet. .product is not in the DNS root, so nothing resolves under it. It’s here because .product is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
The source’s 4 linesHide the lines
CA2682T-T28621 · CORE Association · replacement string of .dpp · Deactivated IRI2679T-T15412 · Intercap Registry Inc. · replacement string of .brand · Deactivated IRI2679T-T26488 · Intercap Registry Inc. · primary LFGL2683T-T47338 · Link Freedom Group Ltd · replacement string of .idea · Deactivated
“.product · Commerce · “From maker to market.””Link Freedom Group
- Band chosen: 30-49, usable but limited. The word is universally understood and sits squarely in commerce, so some volume registration and microsite use over the next 5 years is plausible; that keeps it out of the 10-29 vanity band. But it is a descriptor, not an identity: a serious company sells products, it is not one, so 'acme.product' reads as a landing page or a per-SKU redirect, not a primary address. By analogy (flagged as analogy), plural and generic commerce strings like .shop and .store found real registration volume driven heavily by price promotions while producing thin aftermarkets and limited primary-identity adoption; .product is the singular, more awkward cousin of those, likely to perform below them because the natural phrase for a storefront is 'shop' or 'store', not 'product'. A secondary path exists via product managers and SaaS launch culture, where a per-launch convention (analogy: how action-word TLDs get adopted as tooling shortcuts) could create sticky niche use, but that requires an ecosystem sponsor and is speculative. Applicant facts are neutral context: the string is announced by Link Freedom Group, filed among more than 300 strings in the ICANN 2026 round, cataloged under Commerce with the tagline 'From maker to market.'; a very large portfolio suggests broad distribution intent, which affects likely pricing posture but not the string's intrinsic pull. Main market uncertainty: whether per-product microsites (each SKU or launch getting its own name.product address) become a real convention in D2C and SaaS launch workflows, which would move demand from vanity to structural. Comparable pricing, renewal, and volume figures for analogous TLDs: unknown; reasoning above is qualitative.