.porcelain
Is .porcelain a real TLD? Who’s applying to run it?
- Journey To The West Corporation
A pretty but narrow craft label: porcelain sellers and studios may register it, but few will make it their main address.
ceramic artists, porcelain studios and dealers, tableware and sanitary-ware manufacturers, and craft marketplaces wanting a descriptive product label; secondarily Chinese ceramics exporters branding toward English-speaking buyers
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “China's namesake export, fired to perfection.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a generic material noun that doubles as a trade and a product category, sold to fabricators, installers and specialty retailers who would put their whole identity on the material they work in.
A home-goods product-category noun whose registrants are makers and specialty retailers with an existing .com — it needs the same thing to be true, that a vertical of small merchants will re-identify around the category word rather than their brand.
Also a raw-material noun carrying a craft/luxury retail trade, betting that dealers and artisans in a prestige material adopt the material itself as their address, though the ticket size and margin per registrant are far higher than porcelain's.
- Journey To The West Corporation · first recordedJourney To The West Corporation
“.porcelain · Craft & Art · “China's namesake export, fired to perfection.””Journey To The West Corporation