.plum
Is .plum a real TLD? Who’s applying to run it?
Nobody is chasing .plum, as of 7 October 2026. One applicant claimed it and is out. We keep the entry on the record either way.
- Journey To The West
A pretty word with no clear job: nice for a quirky brand name, but few serious projects would make .plum their main address.
boutique consumer and lifestyle brands wanting a soft, memorable one-word suffix — food, wellness, design studios — plus vanity registrants who like the word
In Journey To The West's published portfolio of 323 strings submitted in the ICANN 2026 round. Their catalog line: “The first blossom of spring, a symbol of resilience.”
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: a short, warm, non-industry color word sold as pure brandable canvas, where the registry is betting on the word's pleasantness and memorability rather than on any category of registrant who must own it.
Another open-class color noun with no built-in vertical, monetized the same way — mass generic-brandable registrations plus premium one-word names — so its success condition (people want a nice word, not a matching business) is identical to .plum's.
Same color-portfolio logic and same buyer (anyone wanting a memorable single-word address), but a far more common, more diffuse word than .plum, so it leans on volume where .plum leans on distinctiveness.
What a .plum domain is
.plum is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. Nobody is chasing .plum today. The applicants that claimed it are out.
Is the .plum domain extension real yet?
.plum is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .plum domain?
You can’t yet. A .plum name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .plum was .pink, delegated on 18 January 2014.
Is .plum a real TLD?
Not yet. .plum is not in the DNS root, so nothing resolves under it. It’s here because an applicant claimed .plum and is no longer in it. We keep the entry, and every entry on this page links to its source.
- Journey To The West · now abandonedICANN
- Journey To The West · first recordedJourney To The West Corporation
“.plum · Nature & Geography · “The first blossom of spring, a symbol of resilience.””Journey To The West Corporation
- Band chosen: 10-29 (vanity/narrow). .plum is a pleasant dictionary word (fruit, color, and the 'plum job' idiom) but anchors no industry, place, or activity, so demand is aesthetic rather than functional. By analogy — flagged as analogy — single-word color/fruit TLDs from earlier rounds (.pink, .red, .blue) settled into low-priced, low-signal registration bases with thin aftermarkets and rare primary-identity use, and .plum has less semantic pull than even a primary color. It is not in the 30-49 band because there is no plausible volume driver or defensive-registration constituency to sustain registrations at scale; it is above 1-9 because the word is genuinely brandable and some lifestyle brands and hobby projects would plausibly register and even use names on it over the next 5 years. Applicant fact, stated neutrally: it sits inside a 323-string portfolio application, which by analogy with large portfolio plays suggests standard registrar-channel distribution rather than a bespoke go-to-market, tempering adoption expectations. Main market uncertainty: whether soft brandable-word TLDs gain traction as startup naming suffixes in the next 5 years, which would lift .plum toward the top of its band.