.playlist
Is .playlist a real TLD? Who’s applying to run it?
Nobody has applied for .playlist in its own right, as of 8 October 2026. Identity Digital named .playlist as the replacement string of its .max application. Identity Digital named .playlist as the replacement string of its .sign application. Identity Digital named .playlist as the replacement string of its .robot application. Identity Digital named .playlist as the replacement string of its .pod application.
A music-curation vanity name: fun for DJs and curators, but playlists live on streaming platforms, not on their own domains.
playlist curators, DJs, music bloggers and playlist-marketing services who want a memorable link-out or landing page for a curated collection
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .playlist: an everyday container noun for curated media rather than an industry or company, so it only works if platforms and curators will hang their primary identity on the unit of packaging itself instead of on their own brand.
A generic digital-media noun whose value rests on becoming the default namespace for how content is delivered and consumed, with the same problem that the word is infrastructure everyone uses and nobody is institutionally responsible for.
A bare generic noun for a unit of music content aimed at rights-holders and artists, structurally similar in being a content-object word, but it names the atomic item rather than the user-made collection, so the buyer is the catalogue owner rather than the curator or platform.
What a .playlist domain is
.playlist is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. Nobody has applied for .playlist in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .playlist domain extension real yet?
.playlist is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .playlist domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .playlist name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .playlist was .channel, delegated on 15 September 2014.
Is .playlist a real TLD?
Not yet. .playlist is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .playlist as part of an application for another string. Every entry on this page links to its source.
“PB2674T-T29871 · Paws Button, LLC · replacement string of .pod PB2674T-T61547 · Paws Button, LLC · replacement string of .robot PB2674T-T69466 · Paws Button, LLC · replacement string of .sign PB2674T-T80276 · Paws Button, LLC · replacement string of .max”ICANN
“PB2674T-T67329 · Paws Button, LLC · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The string names a product that lives inside streaming and video platforms; the playlist itself is addressed by the platform's own link, so a .playlist domain is at best a redirect or a landing page for a curator, DJ or music-marketing service. By analogy (flagged as analogy), music-adjacent strings such as .music, .band, .dj and the repurposed .fm have found genuine but small communities rather than a primary-identity default, and a narrower noun like playlist sits below those. It is not in the 30-49 band because volume or price-driven registration is unlikely: the buyer group is thin and platform-captive, and the string has little use outside music and media curation. It is not in the 1-9 band because a real buyer group exists (independent curators, playlist-pitching services, link-in-bio pages for DJs) and the word is short, memorable and instantly understood. On the record the string has one application, by Identity Digital (legal name Paws Button, LLC), filed as a replacement string for .pod, standard type, with a contention count of 0; applicant facts inform adoption likelihood only. Main market uncertainty: whether independent playlist curation and curator marketing grows into a category that needs its own web identity over the next 5 years, or stays entirely inside the platforms' own link formats.