.planner
Is .planner a real TLD? Who’s applying to run it?
.planner is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Squarespace.
A tidy label for event, wedding and financial planners and planning apps, but most will still choose .com; thin resale value.
event, wedding and financial planners running small service businesses, plus makers of planner apps and stationery
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a singular, unqualified occupation noun that an individual practitioner or small practice puts its own identity on, so the registry's whole thesis is that professionals will move their primary name off .com onto a title they already answer to.
Same bet as .planner in its hardest respect — a profession noun that almost never stands alone in the wild (insurance/mortgage broker, financial/event planner), so it only works if the modifier lives to the left of the dot and the registrant accepts a two-word identity.
Same kind of word and same buyer — a broad, unlicensed-in-practice professional title sold one practitioner at a time — but it carries far more volume and self-identification than a planner does, so the adoption bet is better funded even though its structure is identical.
What a .planner domain is
.planner is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .planner domain extension real yet?
.planner is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .planner domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .planner name can only be registered after that, once the string is delegated and its registry opens.
Is .planner a real TLD?
Not yet. .planner is not in the DNS root, so nothing resolves under it. It’s here because .planner is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Squarespace · first recordedICANN
“SRL2616T-T98122 · Squarespace Registry LLC · primary”ICANN
“NA2631T-T60668 · Registry Services, LLC · primary SRL2616T-T16041 · Squarespace Registry LLC · replacement string of .goods · Deactivated XL2625T-T38044 · XYZ.COM LLC · replacement string of .mall · Deactivated”ICANN
- Band chosen: 30-49, usable but limited. The string names a real occupational and product category — event planners, wedding planners, financial planners, planner apps and paper planners — so a name like a-city.planner or a-brand.planner reads naturally and some small service businesses would adopt it as a primary identity. It is not in the 50-69 band because, by analogy with earlier occupational and service gTLDs such as .guide, .consulting, .expert, .events and .wedding (analogy, exact outcomes unknown), these strings tend to see modest registration volume, weak brand signal versus .com, and a thin aftermarket; a serious planning-software company would most likely treat .planner as a redirect or campaign address rather than its primary identity. It is not in the 10-29 band because the word has sustained, non-event-driven commercial meaning across several professions and a product category, which is more than a vanity or joke string offers. The applicant on the record is Squarespace Registry LLC with a standard application; by analogy with a website-builder that already serves many small service businesses (analogy), distribution through that channel could lift adoption above a typical standalone niche gTLD, but the terms of any such bundling are unknown. Main market uncertainty: whether professional planners perceive the suffix as a credible primary identity or as a descriptor that only works as a secondary address.