.pixel
Is .pixel a real TLD? Who’s applying to run it?
.pixel is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Google.
A single-company brand name space; useful for the owner's own product links, not something outsiders can buy or resell.
the applicant itself, for product, support and campaign addresses under its own mark; no open market for outside registrants on the record
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .pixel: a connotation-carrying generic word from the vocabulary of screens with no industry actually named after it, so it has to be sold broadly on flavor to creative and tech shops rather than to a defined registrant class.
Also a visual-production generic aimed at the same buyer — design studios and image-makers putting their primary identity on a craft word — though it names the industry's output while .pixel names its smallest unit.
The nearest structural twin in kind: a short, concrete-yet-abstract noun for a minimal visual mark that no sector must own, so it only works if registrants project meaning onto it — same gamble, but with none of .pixel's built-in tie to a working profession.
What a .pixel domain is
.pixel is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .pixel domain extension real yet?
.pixel is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .pixel domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .pixel name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .pixel was .digital, delegated on 7 May 2014.
Is .pixel a real TLD?
Not yet. .pixel is not in the DNS root, so nothing resolves under it. It’s here because .pixel is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Google · first recordedICANN
“CRRI2564-T38040 · Charleston Road Registry Inc. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The record shows one application, by Google (Charleston Road Registry Inc.), typed as a brand application, so the realistic buyer is the applicant and the string's role is a closed corporate name space rather than an open registry. By analogy (flagged as analogy), dot-brand TLDs from the 2012 round have mostly seen light, redirect-style use with a small number of active names and no aftermarket, even where the owning mark is widely known; a handful of operators have used theirs as a primary identity for parts of their web presence, which is the ceiling here. Not the 30-49 band because there are no volume registrations, no price-driven demand and no aftermarket when the operator is the only registrant; not the 1-9 band because the word is a strong, short, globally understood consumer-tech mark and the operator has real, if modest, end-use utility for short branded links. The string itself has generic appeal (design, imaging, digital art, retro-game culture) that would support a niche open TLD, but that market is foreclosed under a brand application. Main market uncertainty: how actively the operator will put the namespace to primary-identity use versus leaving it as a defensive or redirect-only holding, which is where most analogous dot-brands have landed.